The Price Is Right: 2010 Edition
By Chad Sapieha,
Common Sense Media Reviewer
Common Sense Media Reviewers
Rampant consumerism, but show fans will like its accuracy.
A Lot or a Little?
What you will—and won't—find in this game.
Any game that rewards players for their knowledge of product prices has an undeniable theme of consumerism. That said, parents who are okay with their children watching The Price is Right on television shouldn't have much to worry about here.
Positive Role Models
Clearly, there are no villains in this game. But neither are there any characters parents would want their children to emulate. We take on the role of typical Price is Right contestants who cheer when they win and look a bit dejected when they lose. Their expressions are blank the rest of the time. The announcer is similarly vacant, spending words only on product descriptions and game rules.
Ease of Play
Quick, simple, voiced instructions are provided for each game. Even people who have never seen the show should have no problem working their way through each of the 30-odd pricing games.
Violence & Scariness
Not an issue.
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Sex, Romance & Nudity
The Price is Right prize models can be seen in several of the product description videos wearing short skirts and doing things like walking on a treadmill in high heels.
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We see a DVD box of the movie Damn Yankees.
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Products & Purchases
It's difficult to imagine a much more commercial game. Not only is this game a spin-off of a popular TV game show, it also features a non-stop stream of plugs for authentic products, ranging from cookies and shampoo to cars and vacation packages. There's even an ad for another game based on a TV game show: Press Your Luck.
Drinking, Drugs & Smoking
Some of the prize descriptions, such as one for a basement bar with stools, make reference to people enjoying wine while using the product.
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Parents Need to Know
Parents need to know that this game is based on the TV game show of the same name and that it is all about consumerism. All of the mini-games feature descriptions of real-world products -- including household goods, furniture, and big ticket items like cars and trailers -- the prices of which players need to determine. Hence, they perform better if they themselves are avid consumers. You can also expect to encounter some mildly suggestive scenes that show videos of the show's pretty prize models, as well as product descriptions that involve words like "damn" and "chardonnay."
Where to Play
Videos and Photos
The Price Is Right: 2010 Edition
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What’s It About?
THE PRICE IS RIGHT: 2010 EDITION is the second game based on the popular TV game show to be released by publisher Ubisoft in the space of a year. You might (rightly) be wondering what could have changed in so short a time, and the answer is not much. The game looks and sounds very much like it did last year, and even offers the same ways to play: by yourself in a classic mode that puts you in the role of an average "contestants row" contestant; a three-strikes mode in which you continue to play and earn money in pricing games and showcase showdowns until you lose three contestants' row bids; and a party mode where up to four players go head-to-head. Rather than change existing content, Ubisoft's game makers have simply added more. There are more prizes, more showcases, and 15 additional pricing games, bringing the total number to 30.
Is It Any Good?
Is it worth picking up if you have the original? Most of the show's best and most recognizable pricing games -- including Cliffhanger, Plinko, and Safe Cracker -- are in the original game, so, unless you really want to try new games like ½ Off (in which players try to determine which of two product prices is half its actual retail price) or Flip Flop (in which players have the option of reversing one or two pairs of numbers in a price), this follow-up isn't exactly essential. The real pity is that they didn't spend a couple of days in the last year working with either Bob Barker or new host Drew Carrey to add their voices to the game and give it a bit more personality.
The game captures the show's look and feel surprisingly well, but it's almost wholly lacking in personality, save that which announcer Rich Fields adds while describing products. That said, if you haven't played the original and are a fan of the show, it might be worth checking out. There's enough content here to keep people playing for several hours without encountering much repetition.
Online interaction: Not an issue.
Talk to Your Kids About ...
Families can talk about consumerism in games. Do you think that seeing products in games makes players consciously or subconsciously want to purchase them? Would this particular game be better or worse had the developers swapped out the real products for fake ones?
- Platforms: Nintendo DS, Nintendo Wii, Windows
- Available online?: Not available online
- Publisher: UbiSoft
- Release date: September 29, 2009
- Genre: Party
- ESRB rating: E for Alcohol Reference, Mild Language
- Last updated: August 31, 2016
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