Parents' Guide to Incarnation

Movie NR 2022 89 minutes
Incarnation Poster Image

Common Sense Media Review

Jeffrey M. Anderson By Jeffrey M. Anderson , based on child development research. How do we rate?

age 15+

Dull, dumb, bloody horror movie about rituals and demons.

Parents Need to Know

Why Age 15+?

Any Positive Content?

Parent and Kid Reviews

age 18+

Based on 1 parent review

What's the Story?

In INCARNATION, Jess (Jessica Uberuaga) and Brad (Taye Diggs) move into their spacious new Los Angeles home, their dreams of opening a brew pub close to becoming a reality. They've sold everything they have, and money will be tight until they can find investors. As they settle in, they meet the slightly off-putting Peter (Michael Madsen), who inherited the house from his father and is now their landlord. As expenditures mount and no money comes in, Brad turns to a strange book and four gold coins they find in an old box. Brad starts performing occult rituals in the hopes that the couple will become successful, but little does he realize that there's a steep price to be paid.

Is It Any Good?

Our review:
Parents say ( 1 ):
Kids say : Not yet rated

A doubly frustrating experience, this is one of those horror movies that never fully explains what's going on, and then the characters totally fail to use their heads and make every possible mistake. Incarnation starts with some creepy shots of Jess and Brad's new digs, a dome made of triangles, including two windows that look like jack-o-lantern eyes; unfortunately these shots repeat every few minutes throughout the movie, and the effect wears thin. Then we meet our characters, attractive dreamers who don't seem to have the faintest idea of how to get through life. For instance, Jess puts some food in a hot skillet and then goes upstairs to investigate the house's creepy room, getting trapped inside as the food burns.

For his part, Brad -- when he finds a strange old book filled with occult imagery -- somehow decides to read an incantation out loud, which starts the trouble. But the trouble is ... what? There's some kind of black jagged monster that seems to want blood, but how and why are never clear. Most of the important acts of violence occur offscreen, which tones down the amount of blood but also ramps up the confusion. Madsen is the only highlight of Incarnation; director Isaac Walsh seems to have let him improvise, and he rasps his way through his scenes, sporting a dangling leather vest and a tangle of greasy hair under a cowboy hat. But he sstill seems bored and detached. "I don't like this," says Jess at one point. We agree.

Talk to Your Kids About ...

  • Families can talk about Incarnation's violence. How did it make you feel? Was it exciting? Shocking? What did the movie show or not show to achieve this effect? Why is that important?

  • Is the movie scary? What's the appeal of horror movies? Why do people sometimes like being scared?

  • How is drinking portrayed? Is it glamorized? Is it used to excess? Are there consequences? Why is that important?

  • Would you choose to get something quickly/easily, regardless of the price to be paid? Why, or why not?

Movie Details

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by

Incarnation Poster Image

What to Watch Next

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate