A Lot or a Little?
What you will—and won't—find in this TV show.
50 Cent claims to want to share his knowledge with the voices of the future, but the show is less about mentorship and more about promoting his own rough way of doing things. He offers some important business advice, but he doesn't always reward those who think or act creatively. Greed is also a major theme of the show. Some contestants use racial epithets when arguing. 50 Cent and Yayo are African American; the contestants are both male and female and from all walks of life.
Violence & Scariness
Frequent yelling, screaming, and arguing among contestants; some threaten to use violence against others. This behavior often goes unchecked. 50 Cent often appears threatening when confronting those up for elimination.
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Sex, Romance & Nudity
Some female contestants briefly discuss "hustling" to get ahead, including pursuing sexual relationships with their business superiors. Some events and extracurricular activities lead to some suggestive dancing. Some of 50 Cent's music includes sexual/misogynistic lyrics.
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Frequent strong language. Words like "damn," "ass," and occasionally "bitch" are heard; stronger curse words are bleeped. 50 Cent's tag line is "Get the f--k out of here!"
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Products & Purchases
The series features music by 50 Cent. Apple computers are prominently displayed throughout the episode. 50 Cent refers to one contestant as a "poor man's L'il Kim."
Drinking, Drugs & Smoking
Visible consumption of wine, beer, and hard liquor.
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Parents Need to Know
Parents need to know that this edgy spin on The Apprentice features rapper 50 Cent sharing his street smarts to teach real-world business lessons. Some of the conversations and challenges refer to street hustling, gang activity, and other thug-like behavior. Positive business principles like motivation and thinking strategically are rewarded, but things like threats of violence and the use of racial epithets often go unchecked. Strong language is constant (the saltiest words are bleeped) and competitors frequently argue. There's also some mild sexual innuendo, including brief conversations about pursuing inappropriate relationships with business superiors to get ahead. 50 Cent's music is prominently featured.
Is It Any Good?
The series combines urban culture with business savvy by taking the formula of the popular show The Apprentice and injecting it with a hard-edged, streetwise attitude. Like many reality series of this kind, there's plenty of yelling, screaming, and swearing (including racial epithets) in the name of greed. Even more problematic are some contestants' proud claims that they've engaged in unethical practices -- like entering inappropriate relationships with superiors -- to get ahead and their apparent willingness to do whatever it takes to win.
The show does offer plenty of lessons about making smart professional choices (like choosing your "crew" wisely), being a strong leader, and understanding the financial bottom line. But these messages are often overshadowed by 50 Cent's desire to show off his tough-talking, streetwise side -- rather than his thought-provoking, articulate business mentor persona. Also disturbing is the way he seems to enjoy wielding thug-like power over the contestants during what are supposed to be teachable moments. As a result, despite 50 Cent's claims that he's helping young people get ahead in the business world, he sometimes seems to pushing them backward. Teens may find some entertainment value in this sort of thing, but overall, it might be better to take your viewing business elsewhere.
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