Parents' Guide to

The Apprentice

By Elliot Panek, Common Sense Media Reviewer

age 14+

Survivor for the business class.

TV NBC Reality TV 2004
The Apprentice Poster Image

A Lot or a Little?

What you will—and won't—find in this TV show.

Community Reviews

age 18+

Based on 1 parent review

age 18+

Is It Any Good?

Our review:
Parents say (1 ):
Kids say (5 ):

The show retains the catty behavior and alliance-forming of its reality predecessors but replaces drunken hookups and obstacle courses with boasts of business savvy and the frequently demeaning job of selling something no one seems to want. It's so shamelessly capitalist that its endorsement of corporate culture can seem like indoctrination. This view has resonated with many viewers, perhaps because corporations have been either demonized or ignored by other shows. Generally, the most aggressive competitors lose. The contestants who last the longest are those who know when to be cooperative and when to be cutthroat. The show's main flaw is its failure to be critical of the possible long-term negative effects of corporate culture.

Parents should put the show's money-above-all-else world view into perspective by explaining that while many people strive for business success to support themselves and their families, there's more to life than money.

TV Details

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