A Lot or a Little?
What you will—and won't—find in this TV show.
As a family-run small business, the Gunsmoke shop depicted in the series provides a good example of entrepreneurship and the value of hard work. Some "macho" behavior, including the reduction of women to specific gender roles.
Positive Role Models
Although some may question their choice to sell so many weapons so enthusiastically, the characters on the series are a positive family example that represent hard work and dedication.
Violence & Scariness
While there is no bloodletting on the series, nearly every scene is focused around firearms -- buying collectible guns, selling guns to others, and firing guns at targets to test them and enjoy the sport recreationally.
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Sex, Romance & Nudity
The only females on the series dress somewhat provocatively and are viewed only in the context of their gender, for example, "She may look pretty but she knows how to use a gun."
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Words like "damn" and "hell" are frequent; stronger words such as "f--k" and "s--k" are bleeped. The people on the series are depicted as coarse, tough gun salesmen and machinists with language to match.
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Products & Purchases
The show takes place at a large gun shop; various makes and models of firearms are discussed in detail.
Drinking, Drugs & Smoking
Occasional social drinking and smoking depicted on screen.
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Parents Need to Know
Parents need to know that this reality series provides an inside look at the operations of a gun store, with a heavy emphasis on "macho" men and their occasionally coarse behavior and language (including bleeped "f--k" and "s--t"). More than any of the people featured, guns are often the real star of this show, and the show could be interpreted as glorifying firearms and violence. The show does provide a largely positive and informative look at the inner workings of a small independent business and a historical and mechanical perspective on the firearms it depicts.
Is It Any Good?
American Guns belongs to a specific subgenre of reality series -- the family business show. Whether it's baking cakes, building custom motorcycles, or buying and selling firearms, the real story on each series is the family dynamic that fuels these unique businesses. American Guns actually strikes a good balance between moments of interfamily drama and the actual business they run.
When it comes to the business of their store Gunsmoke, there's no question that these are people who live and breathe firearms. Knowing the very real violence that is often committed with guns, it can be hard to relate to their enthusiasm. Fortunately there are angles explored beyond just the glorification of weaponry, whether it's the historical background of classic guns or the engineering challenges involved in building custom guns. Whether you're a pacifist vegan or a meat-eating hunter, the Wyatts' passion and knowledge for their business makes American Guns a compelling watch.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.