Parents' Guide to

Being Reuben

By Joyce Slaton, Common Sense Media Reviewer

age 11+

Male makeup influencer leads a charmed and charming life.

TV CW Reality TV 2020
Being Reuben Poster Image

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Reuben de Maid is a one-person charm offensive in this breezy and fun reality series that documents the life of one of social media's foremost male makeup influencers. Though the idea of a male person routinely wearing makeup is something of a new one, and de Maid is certainly something of a hero to many for subverting traditional gender roles, Being Reuben reveals that much of his life is actually rather typical. He eats breakfast with his mom; he alternately horses around and argues with his siblings; he poses for selfies and spends endless hours scrolling through his social media feed. If he didn't boast a crisp Welsh accent, he could easily pass for your average American teen, albeit one with a more gender-neutral presentation than many teen boys.

Being Reuben also follows Reuben around on some of the outings that befit a burgeoning influencer's career: jetting off to global locales for video and photo shoots, fielding offers from makeup companies, reading the comments on his videos, and the like. It's interesting stuff, particularly for anyone who wonders just what the job of "influencer" actually involves. But the heart of Being Reuben is at home with Reuben's family members, particularly his sometimes salty but also delightfully sweet and open-minded grandfather, Bampa, who's bewildered by the new world his grandchildren exist in but willing to accept whatever they're into in the name of love. It took him some time to get used to seeing his grandson with a made-up face, says Bampa, but "I see him in makeup now, and it's Reuben. Without it, he wouldn't be Reuben." And the world could use more Reubens, and more Bampas, too, when it gets right down to it.

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