I Found the Gown

TV review by
Melissa Camacho, Common Sense Media
I Found the Gown TV Poster Image
Say Yes to the Dress at a discount; lots of brand names.

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The parents' guide to what's in this TV show.

Positive Messages

The messages include thriftiness and the idealization of weddings/marriage.

Positive Role Models & Representations

Brides are from a variety of backgrounds -- including pregnant brides, second marriages, etc. -- but all are looking for an affordable gown. Their budgets are based on what they can afford and/or their unwillingness to purchase anything at retail prices.


Occasionally the back of brides' bras are visible when trying on dresses. Some brides claim that they feel "sexy" in their dresses.


On rare occasions words like "crap"  are audible.


The series is a promotional vehicle for Vows Bridal Outlet, and features an endless parade of designer labels like Carolina Herrera, Vera Wang, Paloma Blanca, Jim Hjelm, Maggie Sottero, etc., and conversations about what they are valued at vs. what they are being sold for.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that I Found the Gown is very similar to the popular Say Yes to the Dress, but with a focus on discount gowns. The overall content is mild, but it will probably only appeal to viewers interested in weddings or related themes. Women's bra straps are sometimes visible while they are changing, and words like "crap" are sometimes audible. The series is a promotional vehicle for the store, and features lots of dress designer labels, including Vera Wang, Carolina Herrera, and others.

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What's the story?

I FOUND THE GOWN is a reality series featuring Rick and Leslie DeAngelo, the owners of Vows Bridal Outlet, a Massachusetts store known for selling designer gowns at 50-80 percent below retail prices. While their staff works hard to please budget-conscious brides looking for their perfect dress, the couple sifts through the basements of retailers and and factories in New York and other areas looking for dresses they can buy in bulk and sell at a discount in their store. But helping a client find what she is looking for isn't always easy, especially since the store is limited to whatever dresses they have in stock, and the sizes they carry are limited. But the team works together to help each bride find the dress and the bargain of their wedding day dreams.

Is it any good?

The show is similar to the bridal gown series Say Yes to the Dress in that it features women desperately looking for that perfect dress for their special day. But unlike SYTTD, much of the focus is on how good a deal the bride can get on their dress. It also offers a behind-the-scenes look at how a discount outlet can manage to sell gowns this cheaply, as well as the ways the store owners go about securing inventory.

It lacks some of the colorful characters that other bride-themed shows feature, but folks interested in these kinds of shows will probably be inspired by some of the deals they see here. But if watching women change in and out of wedding dresses isn't your thing, you might find yourself changing the channel.

Talk to your kids about ...

  • Families can talk about wedding-themed reality shows. What makes these shows appealing? Do they help create a sense of fantasy about  weddings and marriage?

  • Do you think people really get practical tips for their weddings from these shows? Or are these shows mostly produced to be entertaining?

  • Why isn't there a show called I Found the Tux?

TV details

  • Premiere date: August 24, 2012
  • Cast: Rick DeAngelo
  • Network: TLC
  • Genre: Reality TV
  • TV rating: TV-G
  • Available on: Streaming
  • Last updated: November 11, 2020

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