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Say Yes to the Dress

TV review by
Emily Ashby, Common Sense Media
Say Yes to the Dress TV Poster Image
Content mostly OK, but best for brides to be.
Popular with kids

Parents say

age 18+
Based on 3 reviews

Kids say

age 9+
Based on 18 reviews

A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

The sales process is shown from the perspective of store staff members, who share some of their sales tricks.

Positive Role Models & Representations

Many of the brides-to-be come across as self-centered, spoiled, and image-driven as they hunt down "the perfect dress."


No obvious commercial tactics, but the Kleinfeld bridal store and its staff get buckets of publicity and PR from the show.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that the brides-to-be in this reality show sometimes come across as selfish, spoiled, and materialistic. They're often shopping on an unrestricted budget, so frugal viewers may be turned off by the brides' nonchalant attitude about hefty price tags. Staff members describe the sales process from their point of view, talking about their tactics for steering customers toward a particular dress or making a sale official. Brides-to-be may enjoy this series -- and might possibly spot their own dream gown onscreen -- but it's a sleeper for just about anyone else.

User Reviews

  • Parents say
  • Kids say
Adult Written byJo B. April 2, 2017

No more.

I used to watch to narrow down dress styles and sometime simply for entertainment; however, it has come to an end. 1) Why would you air anything in which Shay... Continue reading
Adult Written byBabygirl7 April 9, 2008

I was just so Happy when she got her dress that she wanted

I was happy when she got the dress she wanted because Im in her shoes right now and dont have the money for it
Kid, 12 years old March 27, 2012

Snoby brides

I really love this show! The only thing i don't really like at all, is all the snoby brides to be you get. Ugh!
Teen, 13 years old Written byvsquadcheer July 24, 2009

different in a good way

so i am fashion obsessed and this show is really appealing to me. nothing isnt kid appropriate. BUT if i could say something about this review... whoever wrote... Continue reading

What's the story?

SAY YES TO THE DRESS chronicles the sometimes-intense, often-overwhelming, and always-emotional journey of finding the \"perfect\" wedding gown. Filmed at New York's famed Kleinfeld Bridal store, the reality series follows the entire dress selecting process. Cameras hover as consultants learn about the brides' preferences and budgets and help them model dresses for their entourage of friends and family. Everyone involved in the process gets individual camera time. From confused brides to domineering moms to overly opinionated bridesmaids, everyone airs their feelings about the pivotal dress quest. Kleinfeld staffers even discuss the process from their own perspective, describing how they tailor their care to the needs of each customer.

Is it any good?

Say Yes to the Dress may turn into must-see TV for brides-to-be in the midst of their own gown search, but it's not likely to entertain too many other people. And even matrimony-minded viewers may be turned off by the often materialistic, self-absorbed brides -- or the consultants' comments about how they secure sales. (And if you're planning a wedding on a budget, be prepared for sticker shock when you see the price tags on these designer gowns, some of which ring up at nearly five figures.)

True to reality TV form, Say Yes to the Dress also underscores emotional conflicts that arise between brides, their family members, and the consultants -- so if you do tune in with tweens, you may want to remind them that much of what they're seeing has been edited for effect.

Talk to your kids about ...

  • Families can talk about how we make decisions as consumers. How are our desires shaped by what society views as stylish? How are these opinions communicated to us? Why are brand names and designer labels so desirable? How do brand names affect price? What's the media's role in all of this?

TV details

  • Premiere date: October 12, 2007
  • Network: TLC
  • Genre: Reality TV
  • TV rating: TV-G

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