A Lot or a Little?
What you will—and won't—find in this TV show.
It's a competition, but it offers practical tips about make up and marketing, but does so while simultaneously promoting self-confidence, celebrating creativity, and being positive about life. Some contestants briefly mention hardships in their lives.
Positive Role Models
James Charles is extremely positive, constructive, and celebratory, but is also very clear about the job of the influencer.
Sex, Romance & Nudity
Looking "sexy" is sometimes referenced.
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Words like "hell" and "bitch" are audible, but stronger curses are bleeped with mouths blurred.
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Products & Purchases
Ulta is a major sponsor of the show. Brands like Elf, Redken, Morphe, Ofra, and the host’s own cosmetic palette, are prominently featured. Canon cameras are visible, and online distribution channels like Instagram are referenced. James Charles promotes the eliminated contestant at the end of each episode.
Parents Need to Know
Parents need to know that Instant Influencer With James Charles is a YouTube competition series featuring makeup artists vying for a cash prize plus the chance to work with the show's host, makeup artist and YouTube personality James Charles. The overall series is positive and upbeat; occasionally contestants share about growing up in difficult or challenging circumstances. There is also lots of product promotion throughout the series, and cosmetic lines like Elf, Redken, Ofra, and Morphe are prominently featured. Ulta is a major sponsor of the show. Mild references to looking sexy, and some occasional strong language ("bitch"), but curses are bleeped with mouths blurred.
Is It Any Good?
This positive and upbeat series features very talented young adults exhibiting their makeup and marketing skills in order to take their online presence to the next level. James Charles, who is the first male ambassador for CoverGirl cosmetics, never stops underscoring the fact that to be a successful influencer, one must be able to convince people to purchase the products they are endorsing online. As a result, he and the judges require contestants to consistently create good looks, produce excellent video tutorials that simultaneously market the product, and exude confidence every step of the way. But the host is also kind and supportive as he offers contestants thoughtful constructive criticism, celebrates their creativity, and promotes them and their work to his viewing audience. Overall, Instant Influencer With James Charles is a fun, colorful, and well-intentioned series that shows what it takes to be succeed in the online influencer game.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.