A Lot or a Little?
What you will—and won't—find in this TV show.
The central conflict in the show is heroic: Emily protects Elevendale from humans, the elves protect Emily and Sophie whenever they're in danger in the elves' realm. Portraying goblins as small, unattractive creatures who speak in a gibberish language is questionable -- parents may want to discuss that beautiful people aren't always good, and vice versa.
Positive Role Models
Emily is a steady and sturdy character -- she takes her responsibility to Elvendale -- and even her annoying little sister -- seriously. She and the elves sometimes put themselves in danger to protect weaker creatures. Each of the elves has a distinct personality, even if they all look very much like (in typical anime style). A few characters, including a main character, have darker shades of skin.
Violence & Scariness
Violence is cartoonish: Goblins use a cannon to shoot nets over elves to trap them; an elf makes fruit fall on a group of goblins to chase them away; a tree that grows instantly to full size knocks over an elf.
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Sex, Romance & Nudity
Elves flirt with each other (sometimes for nefarious purposes), and there are references to romance: When two female elves meet a male elf they've called handsome, he kisses their hands in greeting and they sigh and fall to the ground, swooning. Later the girls talk dreamily about "mysterious strangers from far away," while an envious male elf calls the hand-kisser "smooth." Female elves wear costumes that are briefer and more revealing than male elves.
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No cursing, but one evil character calls his henchmen "useless" and "bog brains."
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Products & Purchases
This show was created specifically to connect to a line of Lego toys -- each of the characters from the show is represented with its own figure, plus many accessories. Kids who watch may nag parents for these toys in stores later.
Parents Need to Know
Parents need to know that Lego Elves: Secrets of Elvendale is an animated fantasy series about a young girl who visits a magical elf realm. Parents' chief concern may be that this show is connected to a line of Lego toys. That aside, the show has mild violence, romance, and themes that are appropriate for tweens. The main characters are heroic, often attempting to protect weaker creatures or the elves' land; they're also colorful and attractive. Their rivals, evil goblins, are small and unattractive and speak gibberish, although there's one character others call "handsome" who turns out to have iffy intentions. The goblins use cannons to shoot nets, but otherwise violence is muted: Goblins are knocked over by falling fruit, and fire threatens a village (but not living creatures). Expect references to romance -- for example, female elves flirt with and swoon over a male elf; another male elf, envious, calls him "smooth."
Is It Any Good?
The action is mild and the animation beautiful in this fantasy series linked to a line of Lego toys. The visuals in Lego Elves: Secrets of Elvendale seem custom-made to attract fairies-and-magic-mad young children: flying dragons you can ride on, pink trees, giant gems that grow out of the ground like bushes, enchanted mermaid-filled caverns, cozy tree houses. Human character Emily, meant to be the avatar for viewers (unless they're young enough to sympathize more with her pesky younger sister, Sophie) is granted access into a magical club, with a group of really fun new friends who are totally excited to do things like have a slumber party with a pillow fight -- or raid the Goblin King's secret hold in hopes of banishing him forever.
It's certainly lovely to look at -- the typical blocky Lego style has been abandoned for a rainbow-hued and glitter palette -- and it goes down smoothly enough for young viewers who like mild antics lightened up with lots of jokes and friendly repartee between characters. But even parents who buy Lego toys may want to consider how they feel about this show's marketing tie-in before letting kids watch.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.