Mr. Selfridge

TV review by
Joyce Slaton, Common Sense Media
Mr. Selfridge TV Poster Image
Period drama shows dark side of living too large.

Parents say

age 15+
Based on 3 reviews

Kids say

age 13+
Based on 1 review

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

Selfridge turns buying and selling into a competitive sport and enthusiastically champions consumption. The show gleefully celebrates the glamour and beauty of acquiring, with long scenes of the camera lingering on crystal, china, fancy gowns, perfume, etc. The birth of the modern department store started here and consumption is uncritical. Viewers can, however, see the consequences of nonstop spending onscreen.

Positive Role Models & Representations

Selfridge is unfaithful to his wife and extravagant with company money; these misdeeds have consequences that are shown onscreen.


Some scuffling and mild fistfights.


Selfridge enthusiastically cheats on his wife with younger women, usually stylish celebrities. He is shown in bed with his wife as well as other women, kissing, often fully dressed. There is flirting and double entendres; few characters seem to take their wedding vows seriously.


Some insulting language directed at the poor: "She's nothing but a bit of gutterslosh" sneers one character about another.

Drinking, Drugs & Smoking

Characters frequently drink at parties and may act drunk or flirty when drinking. One character uses cocaine unapologetically; Selfridge himself is a teetotaler. Some characters smoke.

What parents need to know

Parents need to know that Mr. Selfridge is a biographical series about an early department store maven that features lots of scenes of adultery, though folks are mostly clothed and discrete. One main character is addicted to cocaine, and there are many scenes of characters drinking at parties; some people act aggressively or flirty after having drinks. There are many scenes where characters are insulted for not being attractive or wealthy enough. The rise of the department store may not be a subject that interests younger viewers, but teens, especially those with an interest in fashion, may want to watch and parents may enjoy watching with them. If so, parents may want to make points about the downside of reckless consumption and unchecked consumerism.

User Reviews

  • Parents say
  • Kids say
Adult Written byAK2ME September 24, 2019

Kind of dirty for PBS

As an adult watching it, there were some good seasons, but it truly ends bad. The whole last season is just poor. The whole things is kind of painful to watch t... Continue reading
Parent of a 3, 11, and 13-year-old Written byB H. November 5, 2016

Inappropriate for children!

After binging Downton Abbey with my oldest, we thought it would be okay to watch Mr. Selfridge together, since Masterpiece Classic usually produces family-frien... Continue reading
Teen, 13 years old Written byTheAlice12 June 5, 2015

Suitable for Teens and Tweens

This dark drama about the department store Selfridge's is quirky and interesting, however kids under 12 may find it boring as it is aimed at older viewers.... Continue reading

What's the story?

Jeremy Piven is MR. SELFRIDGE, the self-made scion of legendary London department store Selfridges. But when we meet him, he's just a loudmouthed American meeting resistance from the Londoners who aren't interested in a Yank coming over and trying to tell them how to run things. Selfridge has boundless confidence when coming up with new ways to promote his store, and a lot of adoring things to say to his faithful, long-suffering wife, Rose (Frances O'Connor) and four children. But in private, he cheats on Rose with a succession of free-living dancers and socialites and will do just about anything to keep his business going. Meanwhile, the smiling phalanx of employees who serve his customers each have their own stories to tell...and their own secrets.

Is it any good?

PBS marketed Mr. Selfridge as a vintage cousin to its much-beloved Downton Abbey. But though this drama comes similarly wrapped in period-correct hairstyles and velvet gowns, it's no Downton. The acting is a bit more over-the-top; the plot points are less absorbing; the characters not as finely drawn. Nonetheless, particularly for those who enjoy whiling away hours in a bygone world, Mr. Selfridge is a fun little melodrama with incredible costumes, sets, and art direction.

Piven himself makes an enjoyable huckster, sweating and straining to make people notice his store. He hires everyone from famous ballet dancers to Sherlock Holmes in pursuit of free publicity with P.T. Barnum-ish zeal. Then he rolls in bed with his wife and tells her how very much he loves her... just before he sets his mistress up in an apartment. The antiheroic hero is in style these days, popping up in The Sopranos and Breaking Bad, amongst other spots. But there's something about Selfridge, or possibly the way Piven plays him, that makes him harder to watch (and to love) than those other characters. Maybe that's why Mr. Selfridge is merely entertaining instead of addictive.

Talk to your kids about ...

  • Families can talk about the ideas Selfridge had about shopping and how the experience of shopping has changed. Do shop attendants help you with your purchases in stores now? How is shopping different in our modern times?

  • Is the audience supposed to like Selfridge? Admire him? Or draw cautionary lessons from his life? What about the way he is presented makes you draw this conclusion?

  • Do you know any other TV shows that take place in a bygone setting? How is Mr. Selfridge alike? How is it different?

TV details

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