By Melissa Camacho,
Common Sense Media Reviewer
Common Sense Media Reviewers
Expecting parents indulge in over-the-top spending.
A Lot or a Little?
What you will—and won't—find in this TV show.
The parents-to-be are excited about their babies, but the show's real focus is on their extravagant spending on high-end goods and activities.
Positive Role Models
The parents love their kids, but they appear equally (if not more) focused on fashion and high-end living. Many seem to express pride in their ability and desire to spend so much money. Not too much diversity among the featured parents.
Products & Purchases
The series is all about parents-to-be spending lots of money on material things for themselves and their newborn. Brands like Juicy Couture, Ecologie, Gucci, and Dolce & Gabbana are prominently visible. Featured high-end baby stores include Bellini, Bel Bambini, and Blue Jeans Bar. A-list celebrity designers and planners are featured in every episode. Exclusive venues, like the Sunset Strip's Ketchup, are also shown.
Drinking, Drugs & Smoking
Adults are shown drinking champagne and baby shower cocktails especially created for pregnant and non-pregnant partygoers.
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Parents Need to Know
Parents need to know that this series follows soon-to-be parents who spend extraordinary amounts of money on high-end baby products and services. The moms- and dads-to-be clearly love their babies, but the show's focus is really on how much they're spending on A-list celebrity designers and planners and brands like Juicy Couture, Ecologie, Gucci, Dolce & Gabbana, and more. Kids probably won't be clamoring to see this, but expectant and/or new parents may find it interesting in a guilty-pleasure way.
Where to Watch
Based on 1 parent review
Heather Halley Rocks!
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What's the Story?
PLATINUM BABIES follows parents-to-be as they spend massive amounts of money preparing for the arrival of their bundles of joy. Narrated by Heather Halley, the show highlights the expensive and exclusive baby items on the moms' and dads' shopping lists -- from diamond-studded pacifiers to over-the-crib chandeliers. While A-list nursery designers, baby shower planners, cocktail mixers, and other experts work their magic to provide their clients with the best of the best, the soon-to-be moms and dads also invest in expensive spa treatments and jewelry designed to commemorate their new arrival. The cost of each product, service, or professional is revealed during each episode; brief tips on a variety of baby-related activities -- including stylishly preparing for a baby on a budget -- are also offered.
Is It Any Good?
This decidedly materialistic series is full of mixed and often troubling messages. While the expecting parents are clearly excited about their babies, positive messages about parenthood are lost among the flood of luxury items and lavish parties. Meanwhile, the endless parade of experts gloating over the quality and cost of high-end baby accessories seem like they're trying to sell a lifestyle rather than focusing on what's best for the child.
Kids probably won't be too interested in Platinum Babies, but some parents-to-be may find some of the featured products, services, and tips helpful as they prepare for their baby's arrival. Other viewers may simply find the whole idea of spending a king's ransom on something like a custom-made potty entertaining. But in the end, revealing the expensive price tag for every newly purchased item and service just seems kind of tacky.
Talk to Your Kids About ...
Families can talk about the messages that are sent when the media features parents spending massive amounts of money on their children. Is this kind of behavior realistic? Appropriate?
Kids: Do you think parents have to spend this kind of money to show their love? Parents: What kind of messages does this spending behavior send to children?
What's the goal of shows that feature people spending huge amounts of money on luxuries? Is it to showcase the products and services being purchased? Or is it the "fantasy factor"?
- Premiere date: November 6, 2009
- Cast: Heather Halley
- Network: WE
- Genre: Reality TV
- TV rating: NR
- Last updated: September 19, 2019
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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