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Rob Dyrdek's Fantasy Factory



Young skateboard mogul mixes business and dangerous play.
Popular with kids

What parents need to know

Positive messages

The series highlights the value of thinking creatively and shows how fantasy and dreams can lead to good (and sometimes lucrative) results. It also looks at the importance of balancing fantasy and reality in business. There's some focus on earning money and greed.

Positive role models

Dyrdek is a positive role model when it comes to using creativity to succeeding in business. But some of the things he and his friends do -- testing stunts without using proper safety gear, for instance -- is iffy at best. Dyrdek's staff is mostly male, but from various racial and ethnic backgrounds.


Occasional mildly heated discussions between Dyrdek and his manager, but they're more humorous than angry. Dyrdek and his staff sometimes fall or crash into things while skateboarding, riding motorbikes, or engaging in other stunts. Safety precautions aren't really used, but no real injuries are visible, either.


Dyrdek considers owning restaurants a "sexy" business venture.


Audible language includes words like "hell." Stronger language (like "f--k") is sometimes used but fully bleeped.


Dyrdek and his staff use Apple Computers; labels like Dolce & Gabbana are sometimes visible on Dyrdek's T-shirts. Popular music from artists including Run DMC and The Adolescents is audible throughout the show. The names of Los Angeles stores like Metropolis are prominently featured in some episodes.

Drinking, drugs, & smoking

Alcohol (wine) is occasionally visible, usually during meals. Potential for beer consumption.

Parents Need to Know

Parents need to know that this reality series -- which follows skateboarding mogul Rob Dyrdek as he runs his company -- highlights how thinking creatively can lead to interesting and successful business ventures. But it also shows Dyrdek and his friends testing potentially dangerous stunts without proper safety precautions. (Teens may benefit from a reminder to not try these stunts on their own.) The series also includes a bit of drinking, some mild references to things being "sexy," and strong language (the occasional "f--k" is bleeped, but words like "hell" are audible).

What's the story?

ROB DYRDEK'S FANTASY FACTORY follows skateboarding pro/entrepreneur Rob Dyrdek as he runs Dyrdek Enterprises from a 25,000 square-foot Los Angeles warehouse. Viewers watch the eccentric mogul as he mixes work and fun in a Willie Wonka-like industrial space that houses both an indoor skateboard park and the fully-skateable offices of Corpo, the warehouse's business wing. Other scenes show Dyrdek riding motorbikes and electric go-carts and amusing himself with a variety of giant-size toys and games. But while Dyrdek -- with the help of his cousin Chris "Drama" Pfaff -- uses a mixture of play, fantasy, and creative thinking to come up with his newest business ventures, he also sometimes collides (both philosophically and literally) with manager Jeremy Larner and other more practical members of the Corpo staff.

Is it any good?


The series offers an interesting glimpse into how Dyrdek uses fantasy to think outside the box and create some very real -- and lucrative -- business opportunities, from designing sneakers to investing in restaurants. It also demonstrates how important and difficult it is to balance having fun with the realities of running a company. But most of the show focuses on Dyrdek and his crazy antics. While some viewers may find these scenes funny, it doesn't offer any kind of real substance.

Dyrdek also takes a lot of risks when trying new stunts, usually with little thought to personal injury or safety gear. As a result, while the show celebrates the importance of innovation and creative ideas, it also sends some problematic messages about the appropriate way to test them out. Older tweens and teens should be able to handle it, but it might be a good idea to remind them not to try these things on their own.

Families can talk about...

  • Families can talk about how the media portrays successful entrepreneurs. What kind of characteristics do they usually share? What kinds of things do successful business moguls like Donald Trump, Martha Stewart, and Sean "Diddy" Combs have in common with Dyrdek?

  • What are the positives and negatives of thinking "outside the box"? Does thinking creatively about a project or new business venture always lead to a successful outcome? Why or why not?

TV details

Premiere date:February 8, 2009
Cast:Chris Pfaff, Jeremy Larner, Rob Dyrdek
Networks:MTV, MTV2
Genre:Reality TV
TV rating:TV-PG
Available on:DVD, Streaming

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What parents and kids say

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Parent Written byPlague May 13, 2010

Rob Dyrdek's Fantasy Factory

This is a great show for tween and teens to watch. There is never any explicit or even general violence. Also, Rob can be seen as a good role model in ways such as donating to charities, having a creative mind, inspiring people, and having the knowledge and experience to own and run a factory.
What other families should know
Great role models
Teen, 13 years old Written bygrant simpson May 8, 2010


its good for skaters and it will improve your skate brain
What other families should know
Too much consumerism
Great messages
Teen, 14 years old Written bycardtop May 2, 2010

perfect for the teens

love the show rob awsome job I should go see it but dont know where its at. Also can you teach me how to sk8 and where is the factory at? from Jared
What other families should know
Great messages
Great role models


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