TV review by
Marty Brown, Common Sense Media
Sally4Ever TV Poster Image
British comedy about bisexuality is for mature viewers only.

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

Show is mostly satire, so characters have exaggerated negative traits, but there are some positive messages about sexuality in there for mature viewers.

Positive Role Models & Representations

Representations of lesbian, bisexual, and disabled characters, but they are played broadly for comedy.


It's extremely sexually explicit, often in intentionally shocking ways. There's nudity, masturbation, simulated sex in a wide variety of forms.


It features a ton of profanity, mostly revolving around sex and genitalia: "c--t," "p---y," "f--k," etc.


Sally works in an advertising office, so consumerism is present but mostly as satire.

Drinking, Drugs & Smoking

Characters drink excessively, even during the day. Cocaine and ecstasy are used.

What parents need to know

Parents need to know that Sally4Ever is an extremely sexually explicit comedy about a woman in her late 30s/early 40s (Catherine Shepherd) who breaks off her engagement with her longtime partner, David (Alex Macqueen), to have a torrid affair with the bohemian Emma (Julia Davis, the creator of the show). Though there are sex-positive messages throughout the show, characters and sex are played boldly and grotesquely. The show contains long scenes with nudity, masturbation, and simulated sex. Characters drink and use drugs, such as cocaine and MDMA. They talk explicitly about sex and genitalia using words like "f--k," "c--t," "p---y," etc. Though it's a broad comedy, Sally4Ever demands a mature understanding of bisexuality, and it's best watched by adults or older teens.

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What's the story?

In SALLY4EVER, Sally (Catherine Shepherd) is unsatisfied with her day-to-day life -- her long-term relationship with David (Alex Macqueen), her overbearing parents, and her job at an advertising agency. A chance encounter on the subway with Emma (Julia Davis, the creator of the show) sparks new feelings within her, and the two women begin a torrid affair that completely upends Sally's routines.

Is it any good?

This series uses a couple of sitcom staples -- the office comedy and the family comedy -- to set up something more interesting and complicated as it explores Sally's curiosity about her sexuality. No one here is particularly likable. Sally (Catherine Shepherd) is extremely passive in her day-to-day life. Her fiancé, David (Alex Macqueen), exists only as a bundle of weird noises and sexual neuroses. And Emma (Julia Davis) quickly reveals herself to be a manipulative, stunted adolescent. It's supposed to be a cringe-comedy, and early on it feels like the show is pushing too hard for those cringes. That said, the premise is unique and important, and -- like its title character -- Sally4Ever has plenty of room and time to find itself. 

Talk to your kids about ...

  • Families can talk about Sally's relationship with Emma in Sally4Ever. What attracts them to one another? What do they have in common? Is their relationship healthy and fulfilling for both of them? Why or why not?

  • What kind of comedy is Sally4Ever? What makes it funny? Do you think British comedy is different from comedy in the U.S.? In what ways?

  • How does Sally's affair affect her day-to-day life? Does she see herself differently than she did before meeting Emma? Do those around her view her differently? What are the positive changes she makes in her life?

TV details

Our editors recommend

For kids who love British comedy

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