Scooby-Doo! Mystery Incorporated



Update of classic mystery show is targeted more at tweens.
Popular with kids

What parents need to know

Educational value

The show aims to entertain more than to educate, but there are some take-aways about friendship, teamwork, and being true to yourself.

Positive messages

The teens use good teamwork and critical-thinking skills to follow clues to their eventual conclusion. Overcoming fears is another common theme, as Shaggy and Scooby learn to face down monsters rather than running from them.

Positive role models

The friends demonstrate good problem-solving and teamwork skills, and they’re as devoted to solving their own problems (relationship woes and family struggles, for instance) as they are to solving mysteries. Still, despite their good intentions, the teens do engage in some iffy behavior in the name of sleuthing. They often skip school, steal evidence, and mislead their parents in order to solve a mystery. The teens’ parents make appearances in some stories and often encourage their kids to find more “worthwhile” hobbies than solving mysteries.

Violence & scariness

Monsters of all shapes and sizes haunt the teens’ town, but they’re always revealed to be phonies.

Sexy stuff

Budding relationships between Daphne and Fred and Shaggy and Velma make for some longing looks and flirting. In both cases, the girls take the lead, making references to their feelings for the guys and even leaning in for unexpected kisses.


No cursing, but some name-calling, like “idiot” and “stupid.”


The series is tied to a long-lived line of other TV series, movies, toys, games, and other merchandise.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this updated take on the classic mystery cartoon has some obvious changes that make it more relevant to today's tween audiences (as well as all the faux ghosts and monsters you'd expect from a Scooby series). The teen gumshoes now have parents, they go to school (although they do skip out when a mystery is looming), and they wrestle with “normal” troubles like disagreements among friends. What’s more, developing love interests are forefront to the storyline, with Daphne and Velma taking the lead in their attempts to woo Fred and Shaggy. Bottom line? The Scooby Gang's sleuthing is still fun for kids, but the show’s modern feel makes it more targeted at tweens.

What's the story?

SCOOBY-DOO! MYSTERY INCORPORATED follows the famous gang of teen gumshoes and their not-so-fearless canine companion on mysterious new adventures. Fred (voiced by Frank Welker), Daphne (Grey DeLisle), Velma (Mindy Cohn), Shaggy (Matthew Lillard), and, of course, Scooby (Welker again) live in Crystal Cove, a quaint little town renowned for its history of spooky happenings. The town’s reputation makes it a tourist trap for curious travelers, and the Crystal Cove folks get mighty upset when the talented young sleuths cut into tourism profits by revealing the very ordinary explanations for the town's unusual goings-on.

Is it any good?


It’s tough to tweak a beloved classic without annoying longtime fans, and Mystery Incorporated has enough alterations that adults who cut their teeth on the original Scooby adventures may find it tough to love. The teens have parents now, they stay within their town’s limits (no more long drives on damp, dark nights), and the pieces are falling into place for their romantic relationships -- all of which eats away at the intrigue of the “free spirit” existence that surrounded them in the franchise's early days. Now with school, family drama, and relationship woes, the gang comes across as less edgy and (dare we say it?) a little dull.

But it’s obvious that this new series isn’t out to win over middle-aged Scooby fans, and the good news is that the same changes that might grate on grown-ups will appeal to modern tweens. The existence of parents and school scenarios makes the characters more relevant to today’s kids, and they'll relate to the gang’s issues with relationships and other struggles. The show’s focus is still on fun, but the modern content does tout some feel-good messages about teamwork, communication, and friendship.

Families can talk about...

  • Families can talk about solving problems. Who do you turn to when you need help? How do you face your problems? Did the characters’ actions give you any ideas you can use in your own life?

  • Tweens: What fears do you have a hard time facing? Have you ever overcome an intense fear? How does it feel? How do our fears change as we get older?

  • How does this series compare to the original show? What changes did you notice in the characters? Why do you think those changes were made?

TV details

Cast:Frank Welker, Grey DeLisle, Matthew Lillard
Network:Cartoon Network
Genre:Kids' Animation
Topics:Friendship, Monsters, ghosts, and vampires
TV rating:TV-Y7-FV
Available on:DVD

This review of Scooby-Doo! Mystery Incorporated was written by

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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Adult Written byll2 September 30, 2010

More appropriate for Tweens, younger kids could be upset

I'm disappointed that this show, because it's "Scooby Doo," gives the wrong impression that it's okay for younger children to watch it. Unfortunately, it's not appropriate for age 7, let alone younger. My 9 year old was scared after watching it -- it didn't make him "think" about anything except that there were parts that were disturbing, like the scene where Shaggy is watching a horror movie and a chain saw is about to hack at some kind of creature. There is also too much focus on romance, but not in a nice way. In my opinion, this show is dark, and far from the fun, classic Scooby that we've come to know and love.
What other families should know
Too much violence
Too much sex
Too much swearing
Parent of a 3, 6, and 9 year old Written byMamaNikkiP August 17, 2010

Not as mild as the older series

My kids are all huge Scooby Doo fans, but this new series spooks my 3 yr old a lot, the older episodes are more enjoyable for her
What other families should know
Too much violence
Parent of a 4 and 6 year old Written byeliette August 5, 2010

Yeesh, why all the kissing?

In our house we love Scooby Doo. We've seen them all. But this new series is not going to be showing--my husband and I watched one episode with the kids and HATED it! Whaddaya mean, Velma's sneaking into Shaggy's room at night and puckering up for a kiss? Yeesh. First, my kids are a little young for that. And second, what's next, a little action in the back of the Mystery Machine...? Give me a break--not what I am looking for out of a Scooby episode.
What other families should know
Too much sex


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