The Assistants TV Poster Image

The Assistants



Upbeat showbiz bcomedy centers on strong female character.

What parents need to know

Positive messages

The show paints a fairly unreaslitic picture of responsible employment, with characters shirking actual work and finding plenty of time to goof off. Hollywood is portrayed as a shallow, selfish place overall.

Positive role models

Although many of those around her are at least mildly unscrupulous (using trickery and deception to win favor or seem more industrious than they really are, etc.), Gillian sticks to her values even when it means risking her career. In one scene, for instance, she refuses to shoplift to impress her Hollywood crush. On the downside, Zak and the other execs are self-absorbed and eccentric and make unreasonable demands of their subordinates, and celebrities are portrayed as juvenile and spoiled -- but much of this behavior is intended to be obviously petty and is portrayed with humor.

Not applicable

Some kissing and flirting and occasional references to topics like porn and sexual orientation. In at least one scene, a man enters wearing only a small costume covering his genitalia and butt. The characters work for a production company named "Kinky Bunny."


Multiple uses of words like “ass,” “bitch,” “hell,” “sucks,” and “damn.”

Not applicable
Drinking, drugs, & smoking

There’s mention of drinking (including underage drinking), but nothing is shown.

Parents Need to Know

Parents need to know that the biggest concern in this mostly benign series targeted at teens is sporadic strong language like “hell,” “damn,” “ass,” and “bitch.” The young adults at the heart of the show sometimes deceive each other to impress their boss and further their careers, but teens will be able to see this behavior in the humorous light in which it’s cast. And main character Gillian shows impressive character when she faces tough choices, so teens will find an admirable role model in her. Brief kissing scenes and casual references to sex and drinking are mild compared to other choices for this age group.

What's the story?

THE ASSISTANTS takes a tongue-in-cheek look at life in Hollywood, following the daily grind for four producer's assistants hoping to make it big in the entertainment industry. When Gillian Young (Britt Irvin) lands a job with producer Zach Del Toro (Zak Santiago), she thinks she's finally on the fast track to directing stardom. Little does she know that there’s nothing glitzy about binding scripts and going on coffee runs, or that she's now among the masses trying to claw their way to the top. But with a little luck and the help of her new coworkers Rigby (Meaghan Rath), Danny (Brendan Penny), and Nate (Michael B. Jordan), Gillian hopes that one day she'll be on the receiving end of the royal treatment.

Is it any good?


This lighthearted comedy takes a few jabs at the Hollywood caste system and imparts some sympathy for the unrecognized grunts who grease the wheels for eccentric execs and stars. The show’s humorous nature makes the characters’ occasional bad behavior forgivable -- teen viewers certainly won’t be misled into thinking it’s an accurate representation of a work environment.

In the end, only Gillian emerges as a character worth admiring, but she demonstrates good sense and a strong character when she faces difficult decisions. Parents’ biggest concern with this series is likely to be the sporadic strong language, but chances are none of it will be new to teens.

Families can talk about...

  • Families can talk about the show's messages about working. Are the characters’ actions believable in light of their responsibilities? Do they seem serious about what they do? Do you think you'd enjoy a job that required catering to someone else?

  • What personal values are most important to you? How do you stick to them, even in the face of hard decisions?

  • Parents and teens can also discuss friendships and social relationships. How do you get along with people you don’t consider friends? How do you know when someone is a friend? How has the Internet changed how we develop relationships?

TV details

Premiere date:July 10, 2009
Cast:Britt Irvin, Meaghan Rath, Zak Santiago
TV rating:TV-PG

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Adult Written byFatherOf3 March 11, 2010

Overly Sexualized. Characters have breasts overly exposed and Characters having Sex? On Nick?

Saw an episode where a character lost his virginity and he stepped out of the car to do a celebration dance and then the girl was shown inside the car looking out the window - she was on her hands and knees with her breasts showing far too much. Constantly pushing breasts up and out of clothing to a ridiculous level - this is not good for teenagers. Sex, and overly sexualized, etc. Also there have been repeated sexual references and indecent sexual behavior - what a great show for kids.
What other families should know
Too much sex
Too much swearing
Parent of a 13 year old Written byJpbiglin August 21, 2009

Definately not for tweens, and no adult would enjoy it either, awful

My son had this show on today. I am so incredibly disgusted with Nickelodeon for airing a show like this. In 30 minutes I heard the word "ass" two times, one guy referred to "junkies" as "poor bastards" One girl said "son of a muffin basket bi*ch". Two people drinking alcohol, while one of them strips and twists his nipple! A girl talks about selling her body for a dress. On two occasions there was discussion about "boob grabbing". During a commercial break there was a commercial for "Degrassi" where kids takled about "getting high" and "bitches". WHAT IS GOING ON WITH NICKELODEON?!?!?!?
What other families should know
Too much sex
Too much swearing
Teen, 13 years old Written bykrazypanda July 13, 2009

pretty Good and typical show to be aimed at teens

This is a pretty good show with strong main characters and it really shows you that Hollywood is not all glamour


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