A Lot or a Little?
What you will—and won't—find in this website.
The site points out the good and bad of advertising and marketing. There's a down-to-earth approach that shows users a little knowledge is all it takes to outsmart persuasive ad campaigns.
Parents Need to Know
Parents need to know that ADMONGO was designed by the Federal Trade Commission to teach kids "ad-ucation" -- the study of advertising. Designed for kids 8 to 12, the site's main feature is the game-based portion, where users climb up a virtual tower of increasingly challenging levels as they learn the ins and outs of advertising. Kids will come away knowing why the logo on their sneakers is really an ad, and how advertisers use a Facebook profile to tailor advertising specifically to that user, among other things.
Is It Any Good?
Never preachy, always punchy, clever and hip, ADMONGO does a super job of schooling kids on the advertising that's all around them. The fictional ads used here as examples of various marketing methods are outstanding, visually appealing, and realistic. Which means kids will be able to relate to the lessons all the more. Kids will find out everything from how a movie can promote a singer's album to the reasons why an ad makes us what to buy a product. It's all set in a fun and funky game world that most kids won't want to leave.
Online interaction: Kids can create avatars, but there is no interaction between users.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
Suggest an Update
Our Editors Recommend
Reference and Research Apps and Websites
Stop Cyberbullying Online
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.See how we rate