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What parents need to know
Parents need to know that ADMONGO was designed by the Federal Trade Commission to teach kids "ad-ucation" -- the study of advertising. Designed for kids 8 to 12, the site's main feature is the game-based portion, where users climb up a virtual tower of increasingly challenging levels as they learn the ins and outs of advertising. Kids will come away knowing why the logo on their sneakers is really an ad, and how advertisers use a Facebook profile to tailor advertising specifically to that user, among other things.
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Is it any good?
Never preachy, always punchy, clever and hip, ADMONGO does a super job of schooling kids on the advertising that's all around them. The fictional ads used here as examples of various marketing methods are outstanding, visually appealing, and realistic. Which means kids will be able to relate to the lessons all the more. Kids will find out everything from how a movie can promote a singer's album to the reasons why an ad makes us what to buy a product. It's all set in a fun and funky game world that most kids won't want to leave.
Online interaction: Kids can create avatars, but there is no interaction between users.
Talk to your kids about ...
Families can talk about advertising. Take a look at an ad, either in print, online or on TV. What does the ad want you to buy? How does the ad make you feel? Is there an added message, like "you'll have lots of friends if you buy this product" or "people will think you're pretty if you wear this brand"?
Families can talk about how kids are targeted with strategic marketing. Look around and see if you can find examples of selling to kids. How is this type of advertising different from ads targeting adults?
Why is it important to learn about online advertising? Can you name a few ways that advertisers use the internet to market their products? Have you ever played an "advergames"
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Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.