Admongo

Website review by
Jacqueline Rupp, Common Sense Media
Admongo Website Poster Image
Fun and funky FTC site teaches kids how to decode ads.
Popular with kids

Parents say

age 9+
Based on 3 reviews

Kids say

age 8+
Based on 20 reviews

A lot or a little?

The parents' guide to what's in this website.

Positive Messages

The site points out the good and bad of advertising and marketing. There's a down-to-earth approach that shows users a little knowledge is all it takes to outsmart persuasive ad campaigns.

Violence & Scariness
Sexy Stuff
Language
Consumerism
Drinking, Drugs & Smoking

What parents need to know

Parents need to know that ADMONGO was designed by the Federal Trade Commission to teach kids "ad-ucation" -- the study of advertising. Designed for kids 8 to 12, the site's main feature is the game-based portion, where users climb up a virtual tower of increasingly challenging levels as they learn the ins and outs of advertising. Kids will come away knowing why the logo on their sneakers is really an ad, and how advertisers use a Facebook profile to tailor advertising specifically to that user, among other things.

User Reviews

  • Parents say
  • Kids say
Parent of a 5 and 7 year old Written byH2Clark May 11, 2010

Learning Fun

My son, 7, thinks this is a good website. We are doing it together for the sake of reading the messages. We've completed level 1 and plan on going back fo... Continue reading
Parent of a 17 year old Written byElizabeth101 April 7, 2011

perfict for any age 8 and up even for tween i say

my two 8 yeare old children love this game the could play this game all day and night if i wear to let them i would recamend this to any other parent.my childer... Continue reading
Kid, 11 years old February 14, 2014

Admongo

Admongo is a fun game to play for kids up to 6 and above. It talks about ads and it is educational.
Kid, 10 years old February 14, 2014

admongo is the best

I think admongo is something for kids to learn about internet .

Is it any good?

Never preachy, always punchy, clever and hip, ADMONGO does a super job of schooling kids on the advertising that's all around them. The fictional ads used here as examples of various marketing methods are outstanding, visually appealing, and realistic. Which means kids will be able to relate to the lessons all the more. Kids will find out everything from how a movie can promote a singer's album to the reasons why an ad makes us what to buy a product. It's all set in a fun and funky game world that most kids won't want to leave.

Online interaction: Kids can create avatars, but there is no interaction between users.

Talk to your kids about ...

  • Families can talk about advertising. Take a look at an ad, either in print, online or on TV. What does the ad want you to buy? How does the ad make you feel? Is there an added message, like "you'll have lots of friends if you buy this product" or "people will think you're pretty if you wear this brand"?

  •  

  • Families can talk about how kids are targeted with strategic marketing. Look around and see if you can find examples of selling to kids. How is this type of advertising different from ads targeting adults?

  • Why is it important to learn about online advertising? Can you name a few ways that advertisers use the internet to market their products? Have you ever played an "advergames"

Website details

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