Parents' Guide to


By Jacqueline Rupp, Common Sense Media Reviewer

age 8+

Fun and funky FTC site teaches kids how to decode ads.

Admongo Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

age 9+

Based on 3 parent reviews

age 11+

Too difficult to play for my students

I was reviewing this game for my computer classes. You spend 85-90% of your time trying to navigate around the screen and only 10-15% of your time learning about advertising. Some areas of the game are impossible to return to if you don't play that area first, forcing you to restart the entire level. There's definitely some good information about advertising within this site, the game developers just made it too difficult for the age the game is geared toward. I wouldn't be able to use it for a whole-class lesson; and I'd have to defend the lesson if the principal walked in while the kids were playing it because there just doesn't seem to be enough substance among jumping and running around the screen. Good idea, but the execution of it is off.
age 8+

perfict for any age 8 and up even for tween i say

my two 8 yeare old children love this game the could play this game all day and night if i wear to let them i would recamend this to any other childerns teacher shoud it to them in class a mounth ago and the still play it all the time they love and it is safe so i now i can late them play it

Is It Any Good?

Our review:
Parents say (3 ):
Kids say (20 ):

Never preachy, always punchy, clever and hip, ADMONGO does a super job of schooling kids on the advertising that's all around them. The fictional ads used here as examples of various marketing methods are outstanding, visually appealing, and realistic. Which means kids will be able to relate to the lessons all the more. Kids will find out everything from how a movie can promote a singer's album to the reasons why an ad makes us what to buy a product. It's all set in a fun and funky game world that most kids won't want to leave.

Online interaction: Kids can create avatars, but there is no interaction between users.

Website Details

  • Genre: Educational
  • Pricing structure: Free
  • Last updated: October 22, 2020

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate