Common Sense Media Review
Fun and funky FTC site teaches kids how to decode ads.
Parents Need to Know
Why Age 8+?
Any Positive Content?
Is It Any Good?
Never preachy, always punchy, clever and hip, ADMONGO does a super job of schooling kids on the advertising that's all around them. The fictional ads used here as examples of various marketing methods are outstanding, visually appealing, and realistic. Which means kids will be able to relate to the lessons all the more. Kids will find out everything from how a movie can promote a singer's album to the reasons why an ad makes us what to buy a product. It's all set in a fun and funky game world that most kids won't want to leave.
Online interaction: Kids can create avatars, but there is no interaction between users.
Talk to Your Kids About ...
Families can talk about advertising. Take a look at an ad, either in print, online or on TV. What does the ad want you to buy? How does the ad make you feel? Is there an added message, like "you'll have lots of friends if you buy this product" or "people will think you're pretty if you wear this brand"?
Families can talk about how kids are targeted with strategic marketing. Look around and see if you can find examples of selling to kids. How is this type of advertising different from ads targeting adults?
Why is it important to learn about online advertising? Can you name a few ways that advertisers use the internet to market their products? Have you ever played an "advergames"
Website Details
- Genre : Educational
- Pricing structure : Free
- Last updated : October 9, 2025
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