Parents' Guide to

Amaze

By Erin Brereton, Common Sense Media Reviewer

age 11+

Easy-to-understand videos answer kids' sex ed questions.

Amaze logo.

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

age 10+

Based on 2 parent reviews

age 10+

Vague messages and not balanced

age 10+

Accessible and accurate information for children and adolescents.

Lots of useful videos that will appeal to young people with accurate information. I’m exploring the videos on puberty with my 10 year old boys, but at 10 I want to control the playlists they look at. There are are some more suitable for older teens. I would definitely recommend but you know what your kids are ready for. I think Amaze jr for younger kids is a good idea.

Privacy Rating Warning

  • Personal information is not sold or rented to third parties.
  • Personal information is not shared for third-party marketing.
  • Unclear whether this product displays personalised advertising.
  • Unclear whether data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
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Is It Any Good?

Our review:
Parents say (2 ):
Kids say (2 ):

This education-based site was created to provide accurate, relatable content for kids who might otherwise stumble upon pornographic or other adult content when searching for sexual health information. Amaze's founders used focus groups to determine what subjects and structure -- including elements like humor and narration -- they should include. Approximately 30 Youth Ambassadors, age 10 to 17, also assist with content guidance and promotion, and have appeared in at least one video, discussing sex education and answering user questions. The result is a site with concise videos that provide an overview for a number of topics kids may be wondering about.

The videos take a generally informative, not opinionated approach to the subject matter they cover. One on deciding whether you're ready to have sex or not, for example, mentions elements to consider but doesn't advise kids to make one choice or another. The site also offers a My Amaze feature, which lets parents share specific videos or groups of videos with their child. Because a few videos touch on controversial topics (e.g., masturbation) that some parents may want to discuss with their kids in person, or feel they're too young to know about, parents will likely welcome the chance to handpick viewing selections. An age guide and a Parent Playlist series, added in 2018, was created to help parents discuss sex, healthy relationships, and other topics with younger kids. There's also a separate section called Amaze Jr. that focuses on migrating the parent playlist content into a collection of info for younger kids age four and up, with age-appropriate topics and resources. That includes content like, "Where do babies come from?" Still, videos don't seem to be posted often enough for kids to check back daily; some sections contain 18 to 20 or so items, and others have slightly more than 30. But there's plenty of content to hold their interest when they initially stop by -- and the information is presented in an approachable way for a younger audience, using cartoon characters to illustrate concepts.

Website Details

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