Website review by
Dana Anderson, Common Sense Media
Be-Bratz Website Poster Image
Safe online world for doll fans, but still Bratz.

Parents say

age 10+
Based on 4 reviews

Kids say

age 9+
Based on 12 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

If you object to the general message of the Bratz line, this site is no exception. For Bratz lovers, the typical fashion, glitz, and party themes are the same here as with the basic dolls or cartoon.

Violence & Scariness
Sexy Stuff

True to Bratz form, the cyber dolls tend to appear as sexualized girls with questionable fashion choices. There's some love, crush, boyfriend language in games and quizzes.


A "bad word" filter prohibits kids from using bad words or alternated spellings that sound like bad words anywhere on the site.


You have to purchase a Be-Bratz doll with USB cable ($10 to $20) to play on this site. There are also additional products you can purchase, like a webcam. The site also had ads for the Bratz: The Movie and other Bratz products.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that they have to buy a Bratz doll with a USB cable ($10 to $20) for their kid to play on this site. Similar to or, this is a pay-to-play setup. Like comparable sites, the commercial aspect of earning points and then "buying" items remains an unsettling trend in online play for tweens (and even younger!). The many safety measures on the site help protect kids from mean comments from other users or personal information being posted on the site, and parents must approve the texting option (predefined messages or no texting at all). But, the buy-optional webcam for "face to face" chatting drops the site's safety points. And there's not much one can do to protect users from the typical Bratz messages: Girls need skimpy clothes, lots of make-up, toothpick-thin legs, and a map of the mall to get Girl Power... and, maybe more importantly, a boyfriend.

User Reviews

  • Parents say
  • Kids say
Parent of a 9-year-old Written byKaitlyn B September 12, 2010
Parent of a 11-year-old Written bysofka August 23, 2010
Kid, 12 years old February 9, 2011
Kid, 9 years old January 15, 2011

MY review

ok THE THING IS ; U BUY A cRAPPY doll, pets, and a txt messager!! ok It's 2011! so i went on there, Stuck my key in somewhere in the panel or something, W... Continue reading

What's it about?

BE-BRATZ.COM is another site in the consumer trend that requires parents to buy their kids a toy to play on a Web site (think,, and MyePets, just to name a few). Once you use the USB cable to access the site and create a user name and password, there's really no need to ever use it again unless you forget your user name and password. There's a lot of fashion fun, quizzes, games, and interactive elements (caring for your virtual pet) in a relatively safe online environment for Bratz fans. Parents can opt their child out of being able to use the site's messaging feature completely, or they can set messaging to predetermined text.

Is it any good?

As with similar sites, the commercial aspect of earning points and then "buying" items remains an unsettling trend. And if you're one of many parents who generally disagrees with the Bratz line's message to girls, avoid this site like a Bratz doll avoids all shirts that cover her waist.

Talk to your kids about ...

  • Families can talk about Bratz marketing. How much money (and time) do you consider worthwhile to spend on Bratz dolls and accessories, video games, and DVDs? Families can also talk about whether the Bratz girls are accurate representations of real girls. Does the appearance of the Bratz dolls add to the pressure of being thin?

Website details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: June 20, 2019

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