Website review by
Dana Anderson, Common Sense Media
Webkinz Website Poster Image
Popular with kids
Virtual world for real toys with many ads pushing more toys.

Parents say

age 7+
Based on 116 reviews

Kids say

age 6+
Based on 417 reviews

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The parents' guide to what's in this website.

Positive Messages

Kids learn empathy by caring for their virtual pet. And while most games are positive and sometimes educational, others like "Wheel of Wow" tend to have a gambling feel to them. But there's another under-the-radar aspect to Webkinz: cheating. Webkinz doesn't promote it, but kids know that they can find cheats on the Internet for Webkinz missions. Also, though actual products can't be purchased on the site, kids go into the W Shop and use virtual cash to buy clothes, furniture, and objects for their pets. Kids can also add other toys to their "wish lists."

Violence & Scariness
Sexy Stuff

Kids have to buy a Webkinz plush pet with a code to gain access to this website. There's also a "deluxe" membership that allows kids access to extra features, which can be bought online after purchasing the plush pet. Ads for Webkinz products appear on almost every page, and third-party ads (for things like shoes and cell phones) appear on the site, too. Parents can block third-party ads for 30 days by locating the tucked-away turn-off button. All third-party ads still appear on the main login screen.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Webkinz allows kids to "adopt" their store-bought plush pet and care for it in an online virtual world for one year. Some of the games here are casino-style "pull-a-lever" games, while others are somewhat educational. Kids play them for points to buy stuff for their pet. Ads for Webkinz features and plush toys are plastered all over, and third-party ads (which can be shut off by parents for 30 days at a time) seem to populate the site now more than ever. Cheat codes for Webkinz are available online, so parents should talk to kids about how cheating online is the same as cheating in real life.

User Reviews

  • Parents say
  • Kids say
Adult Written bynico.mancy July 25, 2020

As a Webkinz veteran, I have a lot to say.

Given the current situation with this pandemic, I admit I've been thirsty to find something time consuming and therapeutic, and what do you know, I turned... Continue reading
Parent of a 13-year-old Written bybusy mom 2 August 10, 2009

Beward of Webkinz Estore

Webkinz Estore--BEWARE!!!My children frequently purchase Webkinz and have lots of fun on their website, however, the Estore is a total disgrace. We recently sa... Continue reading
Kid, 12 years old March 25, 2010
This a site I really used to love when I was little. This teaches you about the importance of earning and spending money for yourself. It also teaches you about... Continue reading
Teen, 13 years old Written byParamoreFan09 March 6, 2010

A money trap, but fun and educational

a cute website thats fun to go on when you are bored. The one thing is the has you consistantly spending. When you purchase a webkinz, you get a year of members... Continue reading

Is it any good?

This site is a favorite for many elementary school-age kids because of all of the colorful, fun things to do that mimic real-world responsibilities. It does promote shopping and spending -- there are plenty of ways to earn and spend KinzCash (to buy clothes and furniture for the pet's room), on- and off-line. The ads for Webkinz products and other third-party ads are all over the place, and the site doesn't make it easy for parents to find where to turn the third-party ads off. Overall, Webkinz is slightly educational and mostly fun, which adds up for lots of repeat visits. Time limits are a must.

Online interaction: Kids can participate in KinzChat, which is a controlled, pre-scripted chat that prevents kids from sharing personal information. In regular KinzChat, you can only chat with others in games, unless you know your friends' -- then you can mail letters to them, and visit their Webkinz online "house." Even in KinzChat PLUS, which is a filtered chat that parents must approve, members can report other members who aren't chatting age-appropriately.

Talk to your kids about ...

  • Families can talk about the rules for playing safely in an online world.

  • Kids may be tempted to play in virtual worlds for long periods of time. Families can also talk about setting computer time limits.

  • Families can talk about the prevalence of cheating and how Webkinz secrets and cheat codes are offered freely on the Internet. Ask your kid whether they think it's OK to use cheat codes in a virtual world.

Website details

  • Genre: Virtual Worlds
  • Pricing structure: Free
  • Last updated: November 11, 2020

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