BK Crown

Website review by
Dana Anderson, Common Sense Media
BK Crown Website Poster Image
More fast food marketing to kids amid games and giving.

Parents say

age 16+
Based on 1 review

Kids say

age 8+
Based on 2 reviews

A lot or a little?

The parents' guide to what's in this website.

Educational Value

While BK CROWN was created with some educational content, it appears to have limited learning potential, and we don't recommend it for learning.

Positive Messages

Burger King donated $850,000 to a charity fund they've designated for this site, based on kids' votes.

Violence & Scariness
Sexy Stuff
Language
Consumerism

Burger King uses this site to promote its kids' meals. The company posts a message at the top of the site's main page: "Hey kids, this is advertising." But it doesn't explain what that means, and many younger kids won't understand or perhaps even notice the disclaimer. Kids are also encouraged to enter contests for other brands promotional prizes, such as a trip to Legoland or Wii U.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that BK Crown is a promotional and branding site for Burger King that includes games, activities, crafts, contests, and a charity program. Kids can play games and activities, and register for contests. If your kid is going to play or vote on this site, you may want to take a moment to explain why it's really more for making kids feel good about eating at Burger King than learning, playing games, or donating to charity.

User Reviews

  • Parents say
  • Kids say
Kid, 12 years old May 6, 2013
Kid, 8 years old November 4, 2012

Yay!

I love this site! Except for the fact that you have to sign up to play. But the games are great!

What's it about?

Kids need to complete the free registration on BK CROWN before playing the games (that include leaderboards for contests) and gaining access to the printable crafts and activities. There are nine games, and more than 50 crafts and activities. There's a parent account parents can access, too.

Is it any good?

BK CROWN is a well-organized site that will appeal visually to many young kids. Some of the activities and crafts are connected with the charities' missions, others are moderately educational, while most are pretty basic, like printables, crosswords, or word searches. There are a few worthwhile games and activities for kids on the site, although not many that are so engaging that kids will want to come back often.

Talk to your kids about ...

  • Families can talk about why Burger King includes the "Hey kids, this is advertising" disclaimer on the top of the main page of the site. Check out Common Sense Media's article McDonald's, Marketing, and a Mom's Dilemma for a further look into this trend at fast food chains aiming marketing at kids.

Website details

For kids who love playing games online

Our editors recommend

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Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality and learning potential.

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