Parents' Guide to

BK Crown

By Dana Anderson, Common Sense Media Reviewer

age 6+

More fast food marketing to kids amid games and giving.

Website https://www.bk.com/charity/default.aspx
BK Crown Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

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age 16+

Based on 1 parent review

CMZ
CMZ Parent of 5-year-old
August 28, 2013
age 16+

Dangerous fast food marketed to kids under guise of happy-fun games.

This title has:

Too much consumerism
See all 1 parent review

What’s It About?

Kids need to complete the free registration on BK CROWN before playing the games (that include leaderboards for contests) and gaining access to the printable crafts and activities. There are nine games, and more than 50 crafts and activities. There's a parent account parents can access, too.

Is It Any Good?

Our review:
Parents say (1):
Kids say (2):

BK CROWN is a well-organized site that will appeal visually to many young kids. Some of the activities and crafts are connected with the charities' missions, others are moderately educational, while most are pretty basic, like printables, crosswords, or word searches. There are a few worthwhile games and activities for kids on the site, although not many that are so engaging that kids will want to come back often.

Talk to Your Kids About ...

  • Families can talk about why Burger King includes the "Hey kids, this is advertising" disclaimer on the top of the main page of the site. Check out Common Sense Media's article McDonald's, Marketing, and a Mom's Dilemma for a further look into this trend at fast food chains aiming marketing at kids.

Website Details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: August 18, 2020

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