BK Crown Website Poster Image

BK Crown



More fast food marketing to kids amid games and giving.

What parents need to know

Educational value

While BK CROWN was created with some educational content, it appears to have limited learning potential, and we don't recommend it for learning.

Positive messages

Burger King donated $850,000 to a charity fund they've designated for this site, based on kids' votes.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

Burger King uses this site to promote its kids' meals. The company posts a message at the top of the site's main page: "Hey kids, this is advertising." But it doesn't explain what that means, and many younger kids won't understand or perhaps even notice the disclaimer. Kids are also encouraged to enter contests for other brands promotional prizes, such as a trip to Legoland or Wii U.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that BK Crown is a promotional and branding site for Burger King that includes games, activities, crafts, contests, and a charity program. Kids can play games and activities, and register for contests. If your kid is going to play or vote on this site, you may want to take a moment to explain why it's really more for making kids feel good about eating at Burger King than learning, playing games, or donating to charity.

What's it about?

Kids need to complete the free registration on BK CROWN before playing the games (that include leaderboards for contests) and gaining access to the printable crafts and activities. There are nine games, and more than 50 crafts and activities. There's a parent account parents can access, too.

Is it any good?


BK CROWN is a well-organized site that will appeal visually to many young kids. Some of the activities and crafts are connected with the charities' missions, others are moderately educational, while most are pretty basic, like printables, crosswords, or word searches. There are a few worthwhile games and activities for kids on the site, although not many that are so engaging that kids will want to come back often.

Families can talk about...

  • Families can talk about why Burger King includes the "Hey kids, this is advertising" disclaimer on the top of the main page of the site. Check out Common Sense Media's article McDonald's, Marketing, and a Mom's Dilemma for a further look into this trend at fast food chains aiming marketing at kids.

Website details

Genre:Brand Sites
Pricing structure:Free

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What parents and kids say

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Kid, 12 years old May 6, 2013

bk crown

it good
What other families should know
Great messages
Too much consumerism
Safety and privacy concerns
Parent of a 5 year old Written byCMZ August 28, 2013

Dangerous fast food marketed to kids under guise of happy-fun games.

What other families should know
Too much consumerism
Kid, 8 years old November 4, 2012


I love this site! Except for the fact that you have to sign up to play. But the games are great!
What other families should know
Great messages