BK Crown

Common Sense Media says

More fast food marketing to kids amid games and giving.

Age(i)

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Quality(i)

 

Learning(i)

What parents need to know

Positive messages

Burger King donated $850,000 to a charity fund they've designated for this site, based on kids' votes.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Language
Not applicable
Consumerism

Burger King uses this site to promote its kids' meals. The company posts a message at the top of the site's main page: "Hey kids, this is advertising." But it doesn't explain what that means, and many younger kids won't understand or perhaps even notice the disclaimer. Kids are also encouraged to enter contests for other brands promotional prizes, such as a trip to Legoland or Wii U.

Drinking, drugs, & smoking
Not applicable
Privacy & safety

This site is for kids under 13. Kids are required to provide date of birth, first name, gender, zip code, and a parent's email to register. Then they choose a username that shows up on the site's game leaderboards. Kids are warned not to use their first name, last name, or any other identifiable info in their username. A companion parent account gives parents access to the kid's account.

Parents Need to Know

Parents need to know that BK Crown is a promotional and branding site for Burger King that includes games, activities, crafts, contests, and a charity program. Kids can play games and activities, and register for contests. If your kid is going to play or vote on this site, you may want to take a moment to explain why it's really more for making kids feel good about eating at Burger King than learning, playing games, or donating to charity.

What kids can learn

What Kids Can Learn

While BK CROWN was created with some educational content, it appears to have limited learning potential, and we don't recommend it for learning.

What kids can learn

While BK CROWN was created with some educational content, it appears to have limited learning potential, and we don't recommend it for learning.

This Learning Rating review was written by Julia D. Akpan

Parents say

Kids say

What's it about?

Kids need to complete the free registration on BK CROWN before playing the games (that include leaderboards for contests) and gaining access to the printable crafts and activities. There are nine games, and more than 50 crafts and activities. There's a parent account parents can access, too.

Is it any good?

QUALITY
 

BK CROWN is a well-organized site that will appeal visually to many young kids. Some of the activities and crafts are connected with the charities' missions, others are moderately educational, while most are pretty basic, like printables, crosswords, or word searches. There are a few worthwhile games and activities for kids on the site, although not many that are so engaging that kids will want to come back often.

Families can talk about...

  • Families can talk about why Burger King includes the "Hey kids, this is advertising" disclaimer on the top of the main page of the site. Check out Common Sense Media's article McDonald's, Marketing, and a Mom's Dilemma for a further look into this trend at fast food chains aiming marketing at kids.

Website details

Genre:Brand Sites
Pricing structure:Free

This review of BK Crown was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

Find out more

Quality

Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 12 years old May 6, 2013
AGE
9
QUALITY
 

bk crown

it good
What other families should know
Great messages
Too much consumerism
Safety and privacy concerns
Kid, 8 years old November 4, 2012
AGE
6
QUALITY
 

Yay!

I love this site! Except for the fact that you have to sign up to play. But the games are great!
What other families should know
Great messages
Parent of a 5 year old Written byCMZ August 28, 2013
AGE
16
QUALITY
 

Dangerous fast food marketed to kids under guise of happy-fun games.

What other families should know
Too much consumerism

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