BK Crown
More fast food marketing to kids amid games and giving.
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A Lot or a Little?
The parents' guide to what's in this website.
What Parents Need to Know
Parents need to know that BK Crown is a promotional and branding site for Burger King that includes games, activities, crafts, contests, and a charity program. Kids can play games and activities, and register for contests. If your kid is going to play or vote on this site, you may want to take a moment to explain why it's really more for making kids feel good about eating at Burger King than learning, playing games, or donating to charity.
Community Reviews
Dangerous fast food marketed to kids under guise of happy-fun games.
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What’s It About?
Kids need to complete the free registration on BK CROWN before playing the games (that include leaderboards for contests) and gaining access to the printable crafts and activities. There are nine games, and more than 50 crafts and activities. There's a parent account parents can access, too.
Is It Any Good?
BK CROWN is a well-organized site that will appeal visually to many young kids. Some of the activities and crafts are connected with the charities' missions, others are moderately educational, while most are pretty basic, like printables, crosswords, or word searches. There are a few worthwhile games and activities for kids on the site, although not many that are so engaging that kids will want to come back often.
Talk to Your Kids About ...
Families can talk about why Burger King includes the "Hey kids, this is advertising" disclaimer on the top of the main page of the site. Check out Common Sense Media's article McDonald's, Marketing, and a Mom's Dilemma for a further look into this trend at fast food chains aiming marketing at kids.
Website Details
- Genre: Brand Sites
- Pricing structure: Free
- Last updated: August 18, 2020
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