Common Sense Media Review
By Dana Anderson
,
based on child development research. How do we rate?
More fast food marketing to kids amid games and giving.
Parents Need to Know
Why Age 6+?
Any Positive Content?
What's It About?
Kids need to complete the free registration on BK CROWN before playing the games (that include leaderboards for contests) and gaining access to the printable crafts and activities. There are nine games, and more than 50 crafts and activities. There's a parent account parents can access, too.
Is It Any Good?
BK CROWN is a well-organized site that will appeal visually to many young kids. Some of the activities and crafts are connected with the charities' missions, others are moderately educational, while most are pretty basic, like printables, crosswords, or word searches. There are a few worthwhile games and activities for kids on the site, although not many that are so engaging that kids will want to come back often.
Talk to Your Kids About ...
Families can talk about why Burger King includes the "Hey kids, this is advertising" disclaimer on the top of the main page of the site. Check out Common Sense Media's article McDonald's, Marketing, and a Mom's Dilemma for a further look into this trend at fast food chains aiming marketing at kids.
Website Details
- Genre : Brand Sites
- Pricing structure : Free
- Last updated : February 15, 2023
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