Bratz

Common Sense Media says

Girls who are way into fashion -- but not much else.

Age(i)

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Quality(i)

 

What parents need to know

Positive messages

The fashion-obsessed dolls are all about materialism and looking good.

Violence & scariness
Not applicable
Sexy stuff

The characters have unrealistic bodies -- complete with tiny waists and huge lips -- that sexualize women and might give girls a skewed idea of what a "real" figure looks like. In addition, the dolls' tight, often tiny outfits were designed to be more sexy than sweet.

Language
Not applicable
Consumerism

The video section of the site is all commercials; one of the other five basic sections is a catalog of available Bratz dolls. Users can also enter a secret code from the dolls to access more of the site.

Drinking, drugs, & smoking
Not applicable
Privacy & safety

Although your name doesn't appear on the site to other users, when registering, you're asked for your full name and email address.

Parents Need to Know

Parents need to know that the Bratz dolls are all about the next mall crawl, hairstyle, and clothing or other product purchase. The dolls (and site) place a huge emphasis on buying things and how you look. The site features frequent product plugs; kids can also register for the V.I.B. (Very Important Bratz) club by entering their name, e-mail address, and other information. However, there aren't many benefits if you're a member: You're just able to download a few things, like screensavers and wallpaper.

Parents say

Kids say

What's it about?

The Bratz divas are all about fashion -- with a preference for big clunky shoes, faux fur jackets, and navel-revealing tops. They have awesome accessories, too, and love to try on makeup. The only question is: How many ways can they get kids to buy something Bratz related? After clicking around this site, the answer is TONS! You can learn about or buy Bratz products on every page on the site, as well as find retailers who can sell them to you. The site does have some interactive games, but they mostly involve dress-up or makeup. Those who have registered for the club (it's free, but requires parental permission if you're under 18) can use more of the site's features, including playing some games and entering the virtual Bratz world.

Is it any good?

QUALITY
 

BRATZ.COM feels like a big ad to encourage kids to buy the dressed-up diva dolls (and related accessories). Most of the content -- including doll bios, a Bratz catalog, and TV commercials--centers around pushing the product.

Girls can also register (for free) for the Very Important Bratz Club, which promises special extras -- but they aren't really anything exciting. A couple of the site's games are interesting. One lets girls design their own rock video; another teaches them how to run a business. However, they aren't all as cerebral -- including a love meter that rates your relationship potential.

Overall, the site offers a pretty safe experience; kids can't chat or otherwise interact. However, the emphasis on fashion, appearance and buying a ton of stuff may make parents think twice about encouraging their children to spend much bonding time with the Bratz.

Families can talk about...

  • Families can talk about whether or not girls can have fun looking at info about the Bratz dolls and playing a game on the site without having to feel like they need to buy a bunch of stuff. Does using the site make you want to buy Bratz dolls and accessories? Read our tips about selling to kids.

  • The Bratz dolls are really into hair, make-up, and fashion. How can you have fun creating a new look or trying out a new style -- without placing too much emphasis on feeling good or bad about yourself based on how you look?

  • Do you think most girls look like the Bratz dolls? Or do you think the dolls look different from real girls? Does seeing the Bratz dolls add to the pressure of girls feeling like they need to be thin or look a certain way?

Website details

Genre:Brand Sites
Pricing structure:Free

This review of Bratz was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Quality

Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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Kid, 7 years old September 3, 2009
AGE
7
QUALITY
 
What other families should know
Safety and privacy concerns
Kid, 12 years old May 24, 2010
AGE
9
QUALITY
 

Really sterotypical

At least Barbie shows girls that they can be anything they wan to be, and that girls weren't made to be dress-up dolls that obsess and make-up.
What other families should know
Too much consumerism
Kid, 11 years old February 21, 2011
AGE
12
QUALITY
 
love it
What other families should know
Too much violence
Too much sex
Too much drinking/drugs/smoking
Great messages

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