A Lot or a Little?
What you will—and won't—find in this website.
Kids can learn about skills such as leadership, creativity, and following rules, and they'll get some reading practice. Each superhero has a clearly defined identity -- a tech genius, for example, or an artist. Characters also express admirable personality attributes, such as being kind. Some work to overcome shyness and better themselves by learning. Education, in fact, is frequently mentioned and encouraged. The site also emphasizes not being too hard on yourself. As the narrator of DC Super Hero Girls says during the introduction video, being super doesn't mean you're perfect -- a valuable lesson for high achievers to learn.
Superheroes help others, possess other commendable traits.
Violence & Scariness
One character carries a sword; some adept at fighting, but kids won't see anything gory, super violent.
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Products & Purchases
Products section displays dolls set to be released in 2016, but there's no information on how to buy them yet.
Parents Need to Know
Parents need to know that DC Super Hero Girls is a site designed to promote the upcoming animated series and merchandise for the TV show. Though the action figures won't be released until 2016, there's also no information about how or where these items will be purchased. There's also no indication of any violence within the video clips shown. Kids don't have to register or enter any personal information to use the site. But kids can click on a link on the bottom of each page to either YouTube or Instagram, where they can search for and may see racy images and content meant for adults.
Is It Any Good?
The site places a strong emphasis on being a smart, successful (super) woman -- a solid message to share with young girls -- and kids won't find objectionable content on the site. But they also won't find all that much to do. Kids can watch a few brief videos, read about the characters, and view and like images of them. They can play a game, take a quiz, download three chapters of a book about the superheroes, and check out what an upcoming line of figurines will look like. But that's about it. DC Super Hero Girls is still new; the site launched in October 2015, and a press release that accompanied the launch promised new animated content would be posted on a regular basis -- so in time, its video and game library may grow. Until it does, kids may not make many repeat visits to the site. But parents can rest assured they'll have a positive, safe experience if they do.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.