Discover the Forest
What parents need to know
Parents Need to Know
Parents need to know that this educational site is a safe place for kids to discover ways to find national parks and forests they can explore. It encourages families to reconnect with nature and experience it firsthand. The site is part of a public service campaign created by the Ad Council to promote the USDA Forest Service.
Is it any good?
Discover the Forest is a lush, beautiful place, much like the forests and parks it promotes. It presents information and facts in a simple, straightforward manner and encourages families to head outdoors to discover the wonders of the world of the nature. An easy-to-use tool allows users to type in ZIP codes to find nearby forests and parks and provides a legend for activities that are allowed at each, from bike riding to fishing to hiking. There are a handful of simple nature-focused games and activities (match the animal tracks, virtual leaf rubbing, how to use a compass), but the site attempts to steer kids away from the computer mouse and get them out of the house. A 12-page printable booklet gives kids ideas to help them explore, discover and engage in the outdoors -- while respecting forest, parks and the wildlife that resides there. There are also several links to topics, such as wildflowers, butterflies and rainforests that let kids explore further.
Families can talk about...
How much there is to explore in nature and how simple it can be to discover nature nearby.
How the Ad Council uses the resources and skills of advertising and marketing professionals to create positive media messages (from “Friends Don’t Let Friends Drive Drunk” to Smokey the Bear) that are intended to teach rather than sell.