Common Sense Media says

Fashion business how-to game for teens and up.





What parents need to know

Positive messages
Not applicable
Not applicable
Not applicable

The site's pretty clean, but it's not constantly moderated, so swear words could slip through.


Ads for other Web sites are featured.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that although the site's "rulz" insist that no swearing, bullying, or personal information is allowed, the site isn't monitored 24-7. But moderators check in from time to time, and violations can be reported to the site. Girls can also invite friends to join and send messages to each other using the site's email system. The site requires an email address to register, and although users are supposed to be 13 or older, there's no age verification during registration. Basic membership is free, but VIP membership -- which includes access to virtual fashion shows, $30,000 in the site's virtual currency, and special virtual jewelry, hats, and handbags -- costs $30 for six months.

Parents say

Kids say

What's it about?

FASHIONFANTASYGAME.COM is the brainchild of Nancy Ganz, who created slimming women's undergarments in the '90s and more recently introduced R. Lilly Tuckerwear, Lycra clothing designed for tweens. Designed to foster self-esteem and educate girls about business concepts, the site lets girls pretend to be a fashion designer/shopper or store owner/shopper (users select an option when registering). Fashion designers create and sell clothes. Store owners select a store location and name and decorate their shop, pay rent, and buy clothes from designers using Fashion Bucks, the site's currency. Additional bucks can be bought with a parent's credit card.

Is it any good?


The site's frequent use of pop-up windows is a little annoying. But the concept is clever: Give girls a taste of the business world via a fun game. And the site covers some impressive topics, including accounting (store owners track what they make and spend) and marketing, which girls are encouraged to do by buying fashion magazine ad space. Encouraging users to buy more Fashion Bucks and pay for VIP memberships that don't seem to offer many benefits is a little weird. But everyone has plenty of virtual money to keep making, selling, and buying virtual skirts, dresses, and tops, so the sales pitch can easily be ignored. And, unlike mindless dress-up games, offers some learning: It's a virtual fashion-industry internship for tweens.

Families can talk about...

  • Families can talk about why it's important to check with a parent before using your mom or dad's credit card to purchase something online. Why would your parents need to know what you're buying? And why could it be dangerous to give out a credit card number? Families can also discuss why some Web sites have age limits. What's the purpose of those limits? Do they work?

Website details

Pricing structure:Free

This review of FashionFantasyGame was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Teen, 14 years old Written bylibbeth4rockin May 29, 2009

It's amazing

Some of the mesages on here are old.I think that the appropriate age for this site is 12+.Believe it or not,as girly and meant for little kids it might look,to make good decisions on this site,to have a good style and make it all the way,you need to be the age I wrote above or older.Curse words are blocked but some people find ways to minuver the words into the message.You can actually be reported for doing or writing something innapropriate when you really didn't.I would know.Being a V.I.P. has it's advantages.You are more likely to win a contest(I love contests!).You can make better fashions and get your raking to go all the way to number one! If you have any questions about my message here,my username on that website is libbeth_designs
Kid, 12 years old December 13, 2009
This site is pretty cool. Its very fun and safe. Ya'll should take a look. Its good for tween s too
What other families should know
Too much consumerism
Teen, 16 years old Written byhollywoodstgal June 24, 2010
Lots of fun for teenagers. Especially if you love designing, fashion, or owning a business. Users can choose at the (free) registration if they wish to design and sell or own a store and buy to supply. Very easy to navigate and understand. It also gives teens an understanding and responsibility of owning a business or designing and selling products.
What other families should know
Too much consumerism
Educational value
Great messages


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