GirlMogul Website Poster Image




Girl-geared site aims to empower but comes up empty-handed.

What parents need to know

Positive messages

While the site’s “change the world” and “encouraging successful girls” mantras are powerful and positive, there’s not a lot here to back them up. Still, the general tone of the site and its content is supportive and encouraging, and the voice behind the blogs provides positive messages of friendship and cooperation.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

There is some GirlMogul merchandise available for sale on the site, and clicking the merchandise link will lead users to an outside site ( where there is a smattering of outside advertising and links. A “shop” section within the site leads to an Amazon-powered store that features a wide array of games, crafts, and books geared to girls. Membership to the free Girl Power Club, which provides access to “a secure online community” and bonus content, is promoted in various areas.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this barebones blog-based site is geared to tween girls and says it is dedicated to empowering them. There’s nothing fancy about this simple, pretty-in-pink site, but tween girls may find a smattering of fun advice, activities and inspiration, including book reviews, DIY crafts (fed from another site,, gift ideas, and message boards. Though it has a powerful call to action (“join and change the world!”), there’s really not a lot of meat or motivation to back up that aspiration.

Parents say

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GirlMogul is all about girls. It has girl hosts (scholar Rose, techie Daisy, scientist Poppy and go-getter Lily) and a lot of pink and polka dots. While the site’s tagline encourages girls to join “and change the world,” it doesn’t really provide the means to take on that charge. Tweens won’t uncover a lot of substantial material here and won’t walk away armed with the tools to effect much change – or become a mogul of any kind. But they will find some mildly entertaining crafts, articles, contests, and quizzes. The bulk of the site is comprised of well-written blog content that sounds like it’s coming from that cool older aunt who likes to pass down brief bits of advice. Girls will likely be drawn to the “How to Deal” section, which offers up some sound advice for dealing with jealousy or being ditched by your BFF. A science section touches on science-related tidbits such as the scientific method and the neuron’s role in sleep. Overall, tweens may not find much in the way of life-changing substance, but they won’t find anything offensive either. And there’s certainly no harm in girls making a brief detour here on their journey to change the world.

Online interaction: Postings feature spaces for comments, and though there aren’t currently a lot of postings, what’s there is primarily appropriate and clean. By linking to an outside site, girls can get a “gravator” (globally recognized avatar) to use with their posting; this could be a photo of themselves or any other image they want to associate with their name and comment. All posts are read, but only non-members posts are manually approved.

Families can talk about...

  • What it means to be empowered. Why is being empowered important? What does it take to be empowered, and how do websites, television, and magazines help girls achieve that?

  • What type of advice helps kids learn “how to deal.” Is it more helpful when it comes from an anonymous person on a website than if it comes from a parent or friend? Why is it important to have a code of conduct to follow when you’re posting advice or making comments online?

  • Why you need to be cautious about where you click and what you say when you’re online. Even if you’re on a website full of friendly faces and positive posts, there are still some safety tips you should remember.

Website details

Pricing structure:Free

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Teen, 13 years old Written byirma79 August 19, 2011


Its a boring site. All they do is advertize a book.
What other families should know
Too much consumerism
Kid, 9 years old March 24, 2011
What other families should know
Great messages
Safety and privacy concerns
Safety and privacy concerns