By Erin Brereton,
Common Sense Media Reviewer
Common Sense Media Reviewers
Toy tie-in has videos, games, and ample product promotion.
A Lot or a Little?
What you will—and won't—find in this website.
Kids can learn a little bit about some school subject areas. A few games help kids sharpen their artistic skills; practice numbers, addition, and reading; and test their memory abilities. However, many games just focus on finding items, and none really identify the educational lesson. The virtual world, while visually impressive, is fairly small -- and, like the brief character videos, also doesn't provide many learning opportunities. To keep kids interested and coming back, Lalaloopsy will need to add more activities. Kids can practice a few skills on Lalaloopsy, but learning is limited.
Dolls exemplify positive qualities like working together to get things done and trying your best.
Products & Purchases
The site centers around a line of rag dolls and links to stores that sell the product.
Parents Need to Know
Parents need to know that Lalaloopsy is a toy-based website that has links to stores where kids can purchase the Lalaloopsy line of rag dolls. Kids don't need to register to play games or view the site. However, they can enter their name, email, gender, and a username and password to sign up for news updates and special promotions.
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What’s It About?
Kids can play about a dozen games, watch brief videos about the dolls' adventures, or visit a 3-D virtual world on LALALOOPSY -- stopping by characters' homes, a park, and a pond. The navigation is simple enough for younger kids to figure out, as are most of the games, although some instructions can be a little confusing. There's much more of an emphasis on product promotion than on learning; kids can find out a lot about the rag doll line, but probably won't pick up many new skills from their time on the site.
Is It Any Good?
Lalaloopsy features games, downloadable desktop wallpaper, and information on the Lalaloopsy line of rag dolls -- which, according to the site, have magically come to life. The site is definitely geared toward younger users (the dolls are recommended for ages 4 and up); older kids might not be as interested in the game or dress-up activity. The virtual world within the site also may be a little basic for older audiences. Outfitted as a doll, kids can cruise around the park or pond or visit other characters’ houses, but aside from taking a quick boat ride or hopping on some playground equipment, there really isn't much to do at each location.
Talk to Your Kids About ...
Families can talk about how companies advertise to sell products like the Lalaloopsy dolls to kids. Can you have fun on the site without buying anything? (For more information on kids and advertising, check out our Selling to Kids Tips guide.)
Lalaloopsy dolls promote being positive and trying hard. What other positive things do the dolls promote? How can you exemplify their personality traits in real life?
Virtual worlds can easily suck you in. How much time should you spend in a virtual world like this one? How much time should you spend online each day, in general?
- Subjects: Arts: drawing, painting, Language & Reading: letter or word recognition, text analysis
- Skills: Creativity: imagination, making new creations, Thinking & Reasoning: memorization, part-whole relationships
- Genre: Brand Sites
- Pricing structure: Free
- Last updated: November 5, 2015
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