Lalaloopsy Website Poster Image


Toy tie-in has videos, games, and ample product promotion.

What parents need to know

Educational value

Kids can learn a little bit about some school subject areas. A few games help kids sharpen their artistic skills; practice numbers, addition, and reading; and test their memory abilities. However, many games just focus on finding items, and none really identify the educational lesson. The virtual world, while visually impressive, is fairly small -- and, like the brief character videos, also doesn't provide many learning opportunities. To keep kids interested and coming back, Lalaloopsy will need to add more activities. Kids can practice a few skills on Lalaloopsy, but learning is limited.

Positive messages

Dolls exemplify positive qualities like working together to get things done and trying your best.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

The site centers around a line of rag dolls and links to stores that sell the product.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that Lalaloopsy is a toy-based website that has links to stores where kids can purchase the Lalaloopsy line of rag dolls. Kids don't need to register to play games or view the site. However, they can enter their name, email, gender, and a username and password to sign up for news updates and special promotions.

Parents say

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What's it about?

Kids can play about a dozen games, watch brief videos about the dolls' adventures, or visit a 3-D virtual world on LALALOOPSY -- stopping by characters' homes, a park, and a pond. The navigation is simple enough for younger kids to figure out, as are most of the games, although some instructions can be a little confusing. There's much more of an emphasis on product promotion than on learning; kids can find out a lot about the rag doll line, but probably won't pick up many new skills from their time on the site.

Is it any good?


Lalaloopsy features games, downloadable desktop wallpaper, and information on the Lalaloopsy line of rag dolls -- which, according to the site, have magically come to life. The site is definitely geared toward younger users (the dolls are recommended for ages 4 and up); older kids might not be as interested in the game or dress-up activity. The virtual world within the site also may be a little basic for older audiences. Outfitted as a doll, kids can cruise around the park or pond or visit other characters’ houses, but aside from taking a quick boat ride or hopping on some playground equipment, there really isn't much to do at each location.

Families can talk about...

  • Families can talk about how companies advertise to sell products like the Lalaloopsy dolls to kids. Can you have fun on the site without buying anything? (For more information on kids and advertising, check out our Selling to Kids Tips guide.)

  • Lalaloopsy dolls promote being positive and trying hard. What other positive things do the dolls promote? How can you exemplify their personality traits in real life?

  • Virtual worlds can easily suck you in. How much time should you spend in a virtual world like this one? How much time should you spend online each day, in general?

Website details

Subjects:Arts: drawing, painting
Language & Reading: letter or word recognition, text analysis
Skills:Creativity: imagination, making new creations
Thinking & Reasoning: memorization, part-whole relationships
Genre:Brand Sites
Pricing structure:Free

This review of Lalaloopsy was written by

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What parents and kids say

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Kid, 11 years old July 2, 2014

Good show for little kids.

Good for learning.The show the diversity of people!
What other families should know
Great messages
Teen, 13 years old Written byhtflover August 17, 2015

always been a huge fan since 2012!

This show is so adorable but with 2 episodes that are messed up. I think its good 4 girls who are into this!!!!
What other families should know
Great messages