Monster High



Product site connected to dolls is more cute than creepy.
Popular with kids

What parents need to know

Positive messages

Despite their ghoulish get-up, the Monster High characters encourage girls to be self-confident and celebrate their special qualities and differences.

Violence & scariness

Although the characters are based on creepy creatures, their scare level is pretty low.

Sexy stuff

There's been a little critical buzz about some of these dolls being designed to appear more sexualized than many real high school students -- but their outfits aren't too skimpy, and their bios stress confidence and physical self-esteem.


The site's taken some safety precautions to prevent swearing, such as only allowing pre-determined messages like "You're wicked hot" in its e-card function.


The site serves as an interactive marketing tool for the Monster Students product line, which includes books and dolls.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that kids can watch videos, learn about the characters, and play some of the games on the Monster High site without registering. However, accessing a few parts of the site -- such as the online locker decoration tool -- requires a code kids receive after purchasing a Monster High doll. Saving decorated lockers and other creations requires an email-activated registration. Kids must be 13 or older to register.

Is it any good?


MONSTER HIGH offers fans a chance to get to know more about the characters from the Mattel Monster High doll and book series. The site is centered around a cute theme -- sassy werewolf, vampire, and other ghoulish high school girls who, along with a couple of ghastly guys, radiate self-confidence and attitude (despite having fangs, blue skin, and other unusual accessories).

Sure, there are a few plugs for Monster High merchandise. And some areas of the site, such as the locker decoration tool, require you to enter a code from one of the dolls. However, there's plenty of fun, free content to play with -- without buying anything. Kids can send a scream to their favorite character or email friends safe, clean e-cards through the site. Kids can also watch quick videos, download wallpaper and other items, and access several fun games, including a soccer and a Frogger-type game.

Online interaction: Kids can send Monster Mail through the site -- e-cards that tell their friends they're "clawsome." (The cards can be e-mailed or printed out.)

Families can talk about...

  • Families can talk about how the students at Monster High aren't your average high school students -- yet they don't really worry about fitting in. How much do you worry about what other people at school think about you?

  • Sometimes when kids have physical or other differences, other kids point them out and even may tease them -- which isn't very nice. How would you feel if someone teased you about looking or acting different? How can you react if you see someone teasing or making fun of other kids?

  • Parts of this site only work if you have a code from one of the Monster High dolls. Can you still have fun on the site without buying anything?

Website details

Genre:Brand Sites
Pricing structure:Free

This review of Monster High was written by

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  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 9 years old August 2, 2011

Bad for kids

Many kisses and gross out things. Also the teens use words like stupid lame-o dumb and idiot. Also some musters are scary.
Parent of a 10 and 12 year old Written byVery cautious mother April 3, 2013

Watch what you really want to teach your young girls!

These are girls that are dressed inappropriately and they don't really teach good standards for tween girls, which is what they are targeted to. They wear clothes that wouldn't even be allowed in most high schools, and certainly not what a girl of 7-12 (target audience) should be wearing. Also, their "positive messages" are definitely not very overpowering, in fact, they are almost subtle. Teaching kids that you have to buy peer's acceptance is not a good thing, for one example.
What other families should know
Too much sex
Kid, 9 years old April 5, 2011

Perfect for all ages!

gREAT WEBSITE! I think that it could be better though. But there is no problom with this website. i think its great for little kids. my sis loves it! and so do i!
What other families should know
Great messages


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