My Model

Common Sense Media says

Positive messages help balance consumerism in fashion site.





What parents need to know

Positive messages

There's not one "model" type here. Girls personalize their online model to their own body specifications and a decent number of differences in features such as eye and nose shapes, or hair and skin color. The clothes fit all models, no matter what size they specify.

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My Model is sponsored by the publishers of many tween and teen magazines and online publications, so they are promoted and linked to here. Many of the clothes to try on here can be purchased from sites linked to this site. And, of course, all of the clothes featured here have designers mentioned so there is promotion of brands and label consciousness.

Drinking, drugs, & smoking
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Privacy & safety

Parents do not need to be notified via email if kids 13 and over create an account here. Registration requires first name, date of birth, user name and password. The site says it doesn't disclose any personal information to third parties (the privacy policy doesn't address whether advertisers on the site, such as clothing brands, collect info). Kids can link their account here to their Facebook account, and other users can comment on each other's outfits.

Parents Need to Know

Parents need to know that My Model is a fashion site that lets girls dress up a female model that they can shape according to their own body type and look, then "try on" clothes and even purchase some of those clothes from partner sites. There's also fashion and teen celeb gossip news (a lot of Bieber talk here) because this site was created by the publisher of J-14 magazine and other similar tween and teen media.

Parents say

Kids say

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MY MODEL is not an intentional self-esteem or body acceptance-promoting site. But it's still impressive to see a commercial site give tween and teen girls the chance to create somewhat diverse, true-to-life models of themselves no matter what their shape or look, even if it is just to sell clothes. Some of the fashion advice here seems a little out of step with the target audience (there's a video featuring two- or three-inch high heels for "spring footwear," for example). But most of the clothing featured here is likely to be both girl- and mom-approved by most mainstream standards. 

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Pricing structure:Free

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Parent of a 14 year old Written bymaylady55 June 18, 2011

my model review

What other families should know
Great messages
Too much consumerism


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