What parents need to know
Parents Need to Know
Parents need to know that PollyPocket.com includes a plethora of interactive games and activities about music, math, finding hidden pictures, and taking new adventures. Kids will enjoy watching the short videos and matching musical notes. The site also heavily promotes the Polly Pocket line of dolls and accessories. The home page alone displays two prominent links encouraging users to browse the catalog of toys. Links in bold print entice kids to connect to other Mattel sites.
What's it about?
Targeting fans of the popular, pint-sized Polly Pocket doll, POLLYPOCKET.COM entices girls with a full spectrum of doll accessories -- anything the cute, perky Polly could ever need to stay fashionable and make life more fun.
Is it any good?
The interactive games on PollyPocket.com encourage creativity and aim to stimulate the minds of younger Polly fans. The videos are entertaining, but without much substance. The biggest downside of the site is that in addition to obviously pushing for kids to buy Polly toys, Mattel also uses so much of each page's real estate to advertise their many links to other toy sites -- not shocking for a toy company, but still a bit much for Polly Pocket-age kids.
Families can talk about...
Families can talk about the value of material items such as toys, fancy houses, fashionable clothes, accessories, and expensive cars. Are these things really important to be liked and accepted by others?
Talk about how companies target kids to sell products. Did visiting the site push you to buy Polly Pocket stuff?