Polly Pocket Website Poster Image

Polly Pocket



Doll fans invited to play, have fun, and, especially, shop.

What parents need to know

Positive messages

The short videos encourage kids to embrace adventure and spending time with their friends. However, accessorizing and looking a certain way is also a focus here.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

The site is heavily geared toward the Polly Pocket toys and enticing Polly fans to buy the various dolls and accessories. Pop-ups advertising the toys sometimes appear at the onset of the interactive games. Also, several prominent banners either hawk the Polly toys or point users to similar websites that are light on substance and heavy on consumerism (Barbie.com, EverythingGirl.com).

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that PollyPocket.com includes a plethora of interactive games and activities about music, math, finding hidden pictures, and taking new adventures. Kids will enjoy watching the short videos and matching musical notes. The site also heavily promotes the Polly Pocket line of dolls and accessories. The home page alone displays two prominent links encouraging users to browse the catalog of toys. Links in bold print entice kids to connect to other Mattel sites.

What's it about?

Targeting fans of the popular, pint-sized Polly Pocket doll, POLLYPOCKET.COM entices girls with a full spectrum of doll accessories -- anything the cute, perky Polly could ever need to stay fashionable and make life more fun.

Is it any good?


The interactive games on PollyPocket.com encourage creativity and aim to stimulate the minds of younger Polly fans. The videos are entertaining, but without much substance. The biggest downside of the site is that in addition to obviously pushing for kids to buy Polly toys, Mattel also uses so much of each page's real estate to advertise their many links to other toy sites -- not shocking for a toy company, but still a bit much for Polly Pocket-age kids.

Families can talk about...

  • Families can talk about the value of material items such as toys, fancy houses, fashionable clothes, accessories, and expensive cars. Are these things really important to be liked and accepted by others?

  • Talk about how companies target kids to sell products. Did visiting the site push you to buy Polly Pocket stuff?

Website details

Genre:Brand Sites
Pricing structure:Free

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For kids who love to see their favorite toys online

What parents and kids say

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Kid, 10 years old July 16, 2010
polly pockets are girls always talking about shopping and fashion alot of polly pockets logos appear
What other families should know
Too much consumerism
Educational value
Great messages
Kid, 8 years old April 9, 2008

Po-l-l-l- polly MSG!

Polly Pocket has about two or three games on the website, A LOT of msg, and they want you to buy a lot of things. A lot of adds. It is at least for a seven or eight year old, and this website gets boring once you have tried a lot.
Kid, 11 years old July 5, 2009

not any children

thie site sucks and is inappropriate
What other families should know
Too much sex