A Lot or a Little?
What you will—and won't—find in this website.
An ASPCA-themed house in the Petz world offers information about the animal rescue organization.
Sex, Romance & Nudity
The homepage includes links to other sites where users can play a lingerie-based dress up game or a game based on speed dating, which includes some slightly suggestive dialogue.
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Users select a username from a list of pre-determined words like "awesome" and "chick."
Did you know you can flag iffy content? Adjust limits for Language in your kid's entertainment guide.Get started
Products & Purchases
The site is loaded with subtle -- and not-so-subtle -- ads for video games made by Ubisoft, the company that created the site.
Parents Need to Know
Parents need to know that kids under age 13 are asked to provide a parent's email address when they register to use the site. However, parents aren't required to approve the registration; kids can access the site immediately. The site also links to a website called Parent's Corner, where parents can learn more about the games that Ubisoft offers or discuss safety and other issues with other parents on the site's message board.
Is It Any Good?
After dressing your avatar and selecting your virtual home, you're free to zip around UBIWORLD'S four islands on a scooter -- but driving may be the most exciting thing you do. The site primarily serves as a big advertisement for game manufacturer Ubisoft's girl-themed video games for the Nintendo DS system -- and the product push quickly gets old.
Online interaction: Users can search for other friends who have already registered for the site by entering their name, but can't friend random strangers.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.