Website review by
Erin Brereton, Common Sense Media
Ubiworld Website Poster Image
Heavy promotion for DS games could give girls the "gimmes."

Parents say

age 12+
Based on 2 reviews

Kids say

age 9+
Based on 6 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

An ASPCA-themed house in the Petz world offers information about the animal rescue organization.


The homepage includes links to other sites where users can play a lingerie-based dress up game or a game based on speed dating, which includes some slightly suggestive dialogue.


Users select a username from a list of pre-determined words like "awesome" and "chick."


The site is loaded with subtle -- and not-so-subtle -- ads for video games made by Ubisoft, the company that created the site.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that kids under age 13 are asked to provide a parent's email address when they register to use the site. However, parents aren't required to approve the registration; kids can access the site immediately. The site also links to a website called Parent's Corner, where parents can learn more about the games that Ubisoft offers or discuss safety and other issues with other parents on the site's message board.

User Reviews

  • Parents say
  • Kids say
Adult Written bylenab1 January 30, 2016
Adult Written byConnyMcfist September 22, 2015

Good game

I love the different things you can do and the way you can dress up. I loved playing it as a younger kid years ago and would still play it now if I could find... Continue reading
Teen, 13 years old Written byKhushi Gautam May 3, 2017

No more... but was great.

To be true I really miss it and now I have no good site to sometimes just sit back and kill my time.
Teen, 17 years old Written bylolopollo March 1, 2016

Is it any good?

After dressing your avatar and selecting your virtual home, you're free to zip around UBIWORLD'S four islands on a scooter -- but driving may be the most exciting thing you do. The site primarily serves as a big advertisement for game manufacturer Ubisoft's girl-themed video games for the Nintendo DS system -- and the product push quickly gets old.

Online interaction: Users can search for other friends who have already registered for the site by entering their name, but can't friend random strangers.

Talk to your kids about ...

  • Families can talk about how picking out outfits and putting on make-up can be fun -- but what are some other activities girls can do that are also fun?

  • Even if you really like clothes and accessories, why isn't it a good idea to put too much emphasis on how you -- or other people -- look?

  • Virtual worlds sometimes offer a ton of different activities and things to see. How should you behave online?

Website details

  • Genre: Virtual Worlds
  • Pricing structure: Free
  • Last updated: June 20, 2019

For kids who love girly stuff

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