A Lot or a Little?
What you will—and won't—find in this website.
The reporting on the site generally stays objective. Kids will get a balanced dose of information that isn't only about the American athletes. Some stories focus on the dedication and sacrifices some of the competitors have made to get to the games.
Products & Purchases
There is a section of the website dedicated to shopping for Olympic souveniers, but this page doesn't stand out from the other information-related pages. There are also random ads that appear on pages, including beer ads on the Snowboarding page. Most of the ads however focus on promoting Canada as a tourist destination.
Drinking, Drugs & Smoking
On the Snowboarding page there's an ad for Coors Light that urges visitors to "Bring Home the Koozie," which are beer cozies made from the body suits of the women's Swedish kuge team. Clicking on the link brings up an age verification page.
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Parents Need to Know
Parents need to know that some of the ads on the official Olympics site are not appropriate for kids, such as beer ads that tie-in to the games. That said, the amount of advertising on the site shouldn't make your family have to miss out on the fun and up-to-the-minute information it supplies. The voluminous content of Olympic coverage has way more presence than the ads. Don't let kids overlook the cool Olympic mini-games hidden in the More 2010 Information drop-down box, along with the special site dedicated to the cute Winter Games mascots.
Is It Any Good?
If you want to keep complete track of the medal count, scope some cool pics of the games, or just dig a little deeper into the myriad athletes and sports of the 2010 VANCOUVER OLYMPICS this is the site to do it all. Like a digital Olympic encyclopedia, the site is an avalanche of information where you can uncover the stories behind the sports like India's determined luge competitor who almost missed the games after breaking his sled. You can even learn why skeleton isn't just a part of the body (it's an actual Olympic sport!). Great organization and cute touches will engage both kids and adults.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.