A lot or a little?
The parents' guide to what's in this website.
What parents need to know
Parents need to know that the Zoobles site, targeted at girls ages 4 to 9, is a promotional site for "Zoobles," real-life magnetic toys similar to the more boy-centric Bakugan toys. Zoobles "pop" when placed on a magnetic surface called a "happitat." In this online version, kids can play in the Zoobles' happitats and read a (rather long) story about each one, as well as click around on the page to see how each little Zooble will "pop" online. Players are encouraged to "earn more zoints by playing each day!" and then "buy" stuff on the site with the zoints (find five leaves get 50 zoints, for example).
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Is it any good?
The uber-colorful graphics and cute Zoobles don't quite make up for the lack of quality content here or the shameless promotional videos on this site, targeted at girls ages 4 to 9. If a child is really into collecting the hundreds of real-life Zoobles toys and categorizing them on this site, there may be some value here. But for the amateur Zooble enthusiast, this site may be a one-visit wonder.
Talk to your kids about ...
Families can talk about the ways that advertisers reach kids beyond obvious, traditional ads. This site does include two video ads that are clearly marked as such, but how is the entire site an ad unto itself?
Sites like this can often suck a lot of kids' time. Talk to your kids about setting screen time limits so they know which sites warrant their limited time.
For kids who love virtual worlds
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