Zoobles Website Poster Image


Lots of cuteness, less substance in toy-based virtual world.

What parents need to know

Positive messages

The "happitats" and characters are cute, bright, and positive. Players care for the Zoobles and the happitats by doing helpful things like watering plants and collecting items.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

This site is all about promoting the off-line Zoobles toys that kids can buy in stores. The only videos in the video section of this site are actual ads for Zoobles.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that the Zoobles site, targeted at girls ages 4 to 9, is a promotional site for "Zoobles," real-life magnetic toys similar to the more boy-centric Bakugan toys. Zoobles "pop" when placed on a magnetic surface called a "happitat." In this online version, kids can play in the Zoobles' happitats and read a (rather long) story about each one, as well as click around on the page to see how each little Zooble will "pop" online. Players are encouraged to "earn more zoints by playing each day!" and then "buy" stuff on the site with the zoints (find five leaves get 50 zoints, for example).   

Parents say

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The uber-colorful graphics and cute Zoobles don't quite make up for the lack of quality content here or the shameless promotional videos on this site, targeted at girls ages 4 to 9. If a child is really into collecting the hundreds of real-life Zoobles toys and categorizing them on this site, there may be some value here. But for the amateur Zooble enthusiast, this site may be a one-visit wonder.

Families can talk about...

  • Families can talk about the ways that advertisers reach kids beyond obvious, traditional ads. This site does include two video ads that are clearly marked as such, but how is the entire site an ad unto itself?

  • Sites like this can often suck a lot of kids' time. Talk to your kids about setting screen time limits so they know which sites warrant their limited time.

Website details

Genre:Brand Sites
Pricing structure:Free

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Kid, 9 years old September 23, 2011

It is OK

It is very good yet it isn't an online virtual world it is just games witch was dissapointing but the games are OK.
What other families should know
Educational value
Great messages
Too much consumerism
Kid, 10 years old August 3, 2011

SUPER CUTE! Like, Baby Simba Cute!

Though, I'm not a fan of toy-based websites, I gave this a try and it's QUITE adorable! I headed to Petagonia and opened up all the Zoobles and watered the tree, made a happitat, and played a game. It's sends out messages about taking care of trees, as for I needed to keep watering it every day so the "flowers could bloom." Of course, it's just advertising it's super girly toy, but it IS quite decent! I'm actually almost tempted to go on tomorrow and earn more zoints! :)
What other families should know
Educational value
Great messages
Too much consumerism