Parents' Guide to BIGO LIVE - Live Stream

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Common Sense Media Review

By Neilie Johnson , based on child development research. How do we rate?

age 17+

Livestreamer rewards narcissism, has adult content.

Parents Need to Know

Why Age 17+?

Any Positive Content?

Parent and Kid Reviews

age 17+

Based on 154 parent reviews

age 15+

Based on 10 kid reviews

Kids say that while some users appreciate the app for its entertainment value and its potential to boost multimedia skills, there are significant concerns about inappropriate content and ads that target younger audiences. Overall, it appears to be a mixed experience with many warning against its use due to exposure to perversion and vulgarity, despite it being a popular platform for creativity.

  • inappropriate content
  • user friendly
  • multimedia skills
  • entertaining
  • creative platform
Summarized with AI

Privacy Rating Warning

  • Personal information is not sold or rented to third parties.
  • Personal information is shared for third-party marketing.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
  • Data profiles are created and used for personalised advertisements.

What's It About?

BIGO LIVE- LIVE STREAM  offers tools to let you livestream at the tap of a button or create and post online video blogs. After signing up through an existing account like Facebook or Google, you can browse popular, new, or nearby content. While watching a livestream, you can join a live chat, share the stream via social media, or send "gifts" to the streamer in the form of Beans. Beans indicate a streamer's popularity and can be traded in for real-world cash. The app has some similarity with mobile games, assigning levels and ranks to users and letting them gain XP (experience) by signing in every day, watching other streamers and sending them gifts. In-app purchases let users buy Beans and other features.

Is It Any Good?

Our review:
Parents say ( 154 ):
Kids say ( 10 ):

This is another of those social media apps that can be used to create and share entertaining content, but is just as often used to promote violent or sexually suggestive themes. Primarily used by gamers and aspiring performing artists, the 17+ rated app uses AI to verify the age of its users, but it's not a perfect system. Its childlike app store logo and game-like presentation appears designed to attract younger audiences and plays to their desires for fame and popularity. A big chunk of  BIGO LIVE - Live Stream's user-generated videos are of scantily clad young women (some appear to be under 18, though it's difficult to tell), with commentary ranging from inappropriate to abusive. An internet search for BIGO LIVE yields countless videos of suggestive imagery of young women. Because there's no age verification beyond AI, and it asks users to reveal key personal information like age, gender, and location, it's not safe for younger teens. And while its recording and editing tools aren't bad, it promotes the worst in online narcissism, rewarding users who collect fans and achieve high ranking with real-world cash. All told, this is one "free" app that could cost your kids a lot more than money.

Talk to Your Kids About ...

  • Families can talk about creating online content with apps like BIGO LIVE - Live Stream. What shouldn't you share online? What should you do if you receive abusive or otherwise inappropriate comments?

  • Talk about the risks and benefits of livestreaming. Why is it fun? What are some of the potential problems?

  • Discuss using apps like this one and staying safe. If you choose to interact with strangers online, what is the safest way to do it? Should we share our location? What are the signs that we should stop communicating with someone?

App Details

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by

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