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eko — You Control The Story

App review by
Ana Beltran, Common Sense Media
eko — You Control The Story App Poster Image
Entertaining interactive videos with mature content and ads.

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A lot or a little?

The parents' guide to what's in this app.

Educational Value

Interactivity allows players to have input on the storyline. The app’s purpose is to entertain. While watching some of the series, though implicit, kids will be able to see the relationship between character traits, actions, and how the plot develops. The DIY, cooking, and fashion series provide interactive tutorials that will walk kids through creating new things, following recipes, or taking on new projects. 

Ease of Play

Easy to navigate. Choose a series, watch, read and/or listen to the prompts, and tap the choice that illustrates how you'd prefer the video to continue. The app automatically makes a choice for viewers when they don't answer the prompt. 

Violence

The Coop series is centered around a murder mystery. Series may include mild violence and/or include scary themes. Viewers may also see examples of fighting, bullying, or teasing. 

Sex

The app includes sexual themes and content. Viewers will see sexual touching, kissing, flirting, and sexual humor. 

Language

Characters in some of the series express themselves in a crude or obscene manner with words like s--t, f--k, and the middle finger.

Consumerism

The app and content are free, but some of the interactive mini-series are sponsored by Walmart and promote and/or advertise products, services, and shopping. The DIY series requires materials necessary for the crafts, projects, or recipes. Links embedded in the app take users directly to partner sites, such as the Walmart page. Some of the series are created in collaboration with popular media companies, FBE and BuzzFeed.  

Drinking, Drugs & Smoking

References to drinking and examples of characters drinking responsibly and to excess. There are also references to smoking and drug use.  

What parents need to know

Parents need to know that eko - You Control The Story is an entertainment app that offers viewers an interactive video experience. The platform has a selection of interactive series that empower viewers to control the storyline by deciding how characters should act or respond to situations. There are several categories for kids to choose from, including eko music, indie creators, FBE x eko, BuzzFeed by eko, shorts, DIY, cooking, drama, comedy, spotlight, and new releases. As kids watch the episodes, prompts will appear on the screen asking them to choose a particular perspective or make decisions that will impact how characters act, what they say, and how the storyline progresses. While watching the cooking and DIY series, kids have options that create variety and a more personalized experience. Some of the content includes mature themes, crude humor, and profanity. Some of the videos advertise specific products and provide a shopping link. The app includes series sponsored by Walmart that promote their products and services as well. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change.   

User Reviews

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What's it about?

EKO - YOU CONTROL THE STORY is a platform that offers a collection of interactive videos. There are a variety of options, representing different interests. "Wizard School Dropout" narrates the story of a wizard trying to make it in the real world. "The Coop" is a reality TV-type murder mystery. "Clothes Call" highlight sstyling and fashion. "Cook Together" delivers cooking lessons and recipes. The interactive component, which asks viewers questions and gives them different options to tap on, gives viewers control of how the storyline unfolds. Depending on viewer input, the same episode can be different the second time around. The app offers the option to download episodes for offline viewing. It's free, but content includes embedded advertisements for products and services.

Is it any good?

This interactive experience gives viewers some control over the storyline of the series, making for an engaging and interesting experience appropriate for teens and adults. The app offers high-quality content, and the interactive component works seamlessly. There's no weird wait time or choppiness. It's super easy to navigate and a fun alternative to watching shows on TV or online. The collection of series has variety, so kids will likely find something that sparks their interest. Some of the series are for pure entertainment, while others encourage creativity, trying new projects, recipes, or activities by following interactive tutorials. Content may include suggestive or violent themes and frequent use of curse words, making it more appropriate for a mature audience.  Overall, eko – You Control The Story is a fun, interactive video app that offers excellent quality content and hours of entertainment as long as you're aware of the embedded ads and mature content.     

Talk to your kids about ...

  • Families can talk about healthy habits related to watching videos and time spent online when using eko – You Control The Story. Discuss family expectations for time spent online and video criteria. Since this app makes purchasing products simple by providing direct links, it’s also worthwhile to discuss the impact of advertisement and set family expectations. 

  • Discuss how videos often promote or model certain values and behavior. Have discussions to help kids become more aware of messaging and help them distinguish between behaviors that are worthy of emulating and behaviors that aren't. 

App details

Themes & Topics

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For kids who love creativity and storytelling

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