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Flipd - Keep Focused

App review by
Ana Beltran, Common Sense Media
Flipd - Keep Focused App Poster Image
Fun tool for wellness, productivity, and tech-life balance.

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A lot or a little?

The parents' guide to what's in this app.

Educational Value

Kids can learn methods to stay focused and increase productivity. 

Ease of Play

The app is easy to navigate and offers a step by step tutorial that can be accessed anytime. The Tips and Hacks tab connects users to general troubleshooting and other frequently asked questions. The Blog tab connects user to articles on how to take full advantage of Flipd – Keep Focused. 

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In-app membership purchase is required to unlock all features and perks. Premium membership offers things such as customization of sessions, unlimited daily and weekly habit reminders, exclusive community groups, and additional audio tracks and mindfulness resources. The Premium Perks sections connects users to exclusive discounts to services, products, and merchandise from vendors like Society6 and Walmart eBooks. The app offers a 7-day trial for Premium membership, which costs $29.99 per year. 

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What parents need to know

Parents need to know that Flipd – Keep Focused is a productivity app that promotes wellness by offering users mindfulness resources and a tool to track time spent in their area of focus. A step-by-step tutorial, which can be accessed at any time under the Explore section, walks kids through using the app and taking advantage of its features. Flipd – Keep focused allows users to choose or create a category -- like work, sleep, or study -- and then track “time well spent.” The full lock mode hides social media, games, downloadable apps, and blocks notifications for the selected amount of time. Under full lock mode kids will still be able to access phone, text, and email, but other apps that may pose a distraction are hidden. Through the app’s communities, kids can connect with other people who are also on a quest for greater productivity and focus. Groups have a focus, general meeting time, and log their “time well spent” as a way to motivate others who share in the experience. The community feature allows kids to spend time “Flipd off,” meaning they’re tracking time spent on task, but it doesn't have a chat or messaging feature; there isn’t a direct communication component. Under the wellness hub, kids will be able to access a collection of resources that include therapeutic sounds, music for the mind, breathing techniques, sleep stories, pep talks, guided meditations, and podcasts. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change.

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What's it about?

FLIPD – KEEP FOCUSED is designed to promote productivity and wellness. The app has three distinct components; the “Flipd off” time tracker, the community groups, and the wellness hub. The app offers some categories, like study, sleep, work, or Flipd 180, and suggests goal time for each. Users can also create their own category. Select a category and track time spent on task. Tapping on the “break” button pauses the session and the X on the top left corner ends the session. The tool allows kids to track “time well spent.” Through the community groups, kids can connect and unplug with others who are working towards similar goals. There are several study groups with specific foci. The creator of the group determines the focus and meeting times. Members are able to compete with others in the group; spending more time “Flipd off” and on-task moves members of the group up in rank. The wellness hub gives users access to a collection of over thirty mindfulness resources including therapeutic sounds, guided meditations, podcasts, pep talks, and more. The personal profile houses the app’s settings, but also offers links to perks and exclusive discounts to a variety of merchants in addition to blogs about productivity, education, and guides on using the app. There's a messaging feature that allows users to connect with directly with Flipd – Keep Focused for help, support, and a list of tips.  

Is it any good?

Unplug from distracting social media or game apps and promote tech-life balance, productivity, and mindfulness using this easy to navigate and comprehensive digital tool. Flipd – Keep Focused uses technology to monitor time spent unplugged, off social media and downloadable apps, and spent on wellness, work, study, exercise or other activities. It’s a handy tool for those looking for motivation to lock away distracting apps on their device and support tracking their time unplugged. Parents might also find Flipd – Keep Focused to be handy in helping kids balance or restrict time spent using their device for entertainment since the full lockdown feature locks access to social media and other apps for the time set by the user. The full lockdown feature limits social media and apps while still allowing kids to use text, phone, and email to communicate with friends and family. 

Kids will find competing with other productive minded folk fun and motivating. Although it’s an option to join groups with members you don't know, kids can create their own community group and invite friends to spend time unplugged and focused on their school work. They’ll be able to see how much “time well spent” they're racking up compared to friends. Knowing who’s in the group and seeing their rank may be more motivating than competing with strangers or joining a large group where you rank in the hundreds or thousands right off the bat. Flipd – Keep Focused also promotes wellness practices beyond breathing exercises and guided meditation. The options include practices that promote calm and relaxation, but also promote inspiration and exploring new ideas through features like pep talks and podcasts. The free version of the app gives enough access to get a taste of what the wellness hub offers and start practicing, but membership is required to unlock the full collection and other features. Overall, it's a fun tool that provides resources and helps kids and grownups work towards tech-life balance. 

Talk to your kids about ...

  • Families can talk about goal setting when using Flipd – Keep Focused. Whether the focus is studying, getting more rest, exercising, spending time with family without the distraction of devices, or practicing mindfulness, work together to come up with realistic goals and celebrate progress. Why is goal setting important? Why is celebrating little steps towards our goal important? How will we know we are successful?   

  • Talk about having a tech-life balance. The app helps users be more mindful about how they spend their time. It also serves as a tool that blocks social media and other distracting apps. What does tech-life balance mean to our family? How much time should we spend on social media and other apps? What impact does it have on studying or productivity? What other strategies can we think of to help practice life-tech balance? 

App details

  • Devices: iPhone, iPod Touch, iPad, Android
  • Skills: Self-Direction: goal-setting, initiative, time management, work to achieve goals, working efficiently
    Collaboration: meeting challenges together
    Health & Fitness: meditation, mental health
  • Price: Free
  • Pricing structure: Free (Offers in-app purchases ranging from $5.99 - $29.99.)
  • Release date: May 13, 2019
  • Category: Productivity
  • Size: 137.40 MB
  • Publisher: Flipd Inc.
  • Version: 3.10.3
  • Minimum software requirements: iOS 10.0 or later; Android 5.0 and up

For kids who love time-management and staying focused

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