Parents' Guide to LEGO Life - Create, share & discover

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Common Sense Media Review

Christy Matte By Christy Matte , based on child development research. How do we rate?

age 9+

Brand-heavy platform leaves little room to build community.

Parents Need to Know

Why Age 9+?

Any Positive Content?

Parent and Kid Reviews

age 13+

Based on 6 parent reviews

age 8+

Based on 16 kid reviews

Kids say that this app provides a safe and fun platform for sharing their LEGO creations, with effective moderation to ensure a kid-friendly environment; however, some users express frustrations regarding strict moderation practices and the requirement for credit card validation, raising concerns about privacy. Overall, while many users find it enjoyable and beneficial for fostering creativity and community, others question the oversight and safety measures in place.

  • safe platform
  • effective moderation
  • user frustrations
  • creativity fostering
  • privacy concerns
Summarized with AI

Privacy Rating Warning

  • Unclear whether personal information is sold or rented to third parties.
  • Personal information is shared for third-party marketing.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • User's information is used to track and target advertisements on other third-party websites or services.
  • Data profiles are created and used for personalised advertisements.

What's It About?

LEGO LIFE - CREATE, SHARE & DISCOVER is a platform for kids to share their passion for Lego bricks and building. After creating a screen name from a canned set of choices, kids find themselves on the main timeline. There are pictures of Lego builds and mini-figures, build challenges, videos, new product announcements, and even the occasional build instructions. If kids see something they like, they can give it a heart and comment using Lego-specific emojis. They are also able to share their own images and see whether other kids like them and comment. After logging in, kids customize their avatar(s) in the style of a mini-figure with a small but flexible collection of hair pieces, heads, bodies, legs, and accessories. Kids can follow the streams of their favorite Lego franchises and characters. They also can follow other community members or topics.

Is It Any Good?

Our review:
Parents say ( 6 ):
Kids say ( 16 ):

This is all Lego, all the time, which is super fun for fans, and the developers designed community features very thoughtfully, but kids who aren't obsessed might run out of reasons to log in. LEGO Life - Create, share & discover holds a certain promise for tweens to engage with each other in a safe and friendly environment. As it stands, though, there just isn't all that much to do. There are only so many Lego pictures a person wants to upload and comment on. With no way to connect with other users -- including friends and family -- it feels less like a community and more like a giant ad. What's nice for parents, however, is the relative safety and thought-through moderation features that will help kids interact around Legos without worrying about negativity.

Talk to Your Kids About ...

  • Families can talk about social media and your rules about what should -- and shouldn't -- be shared online. Talk about how LEGO Life - Create, share & discover is the same as and different from other social-networking apps.

  • How do you like this app as compared with other apps you could play? If you had or have limited screen time, would you pick this app over other apps on your device? Why, or why not?

  • Hold your own Lego challenge. What fun things can you come up with using a limited number of Lego bricks or only bricks of a certain color?

App Details

Did we miss something on diversity?

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