By Matt Cabral,
Common Sense Media Reviewer
Common Sense Media Reviewers
Fresh way to connect with influencers has language, sex.
A Lot or a Little?
What you will—and won't—find in this app.
For entertainment purposes only. Not intended for educational use.
Ease of Play
Interface is simple to use, but the app doesn't do a great job introducing its basic features and explaining how users interact with them.
Violence & Scariness
User-generated content could potentially contain references to violence.
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Sex, Romance & Nudity
Sexually suggestive user-generated polls include videos of females dancing in swimsuits and underwear. Users can vote on the appeal of a woman's "booty" or their sexual attractiveness ("Smash or Pass").
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User-generated content includes songs with explicit lyrics, including sexual references and foul language ("s--t," "f--k," "p---y," and the "N" word).
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Products & Purchases
The app is free, as is the ability for users to create and vote on polls. The app is advertised, however, as a way for select, featured influencers to monetize their brand by having users participate in their polls with purchased votes. A number of in-app vote bundles are available for $4.99-$499.99.
Drinking, Drugs & Smoking
References to drinking alcohol in song lyrics in user-created videos. User-generated content could also potentially include references to drugs or drug use.
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Parents Need to Know
Where to Download
Videos and Photos
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What’s It About?
NEWNEW uses the tagline "Control My Life," as the app allows users to vote on the actions of popular streamers, influencers, and other internet personalities. These featured stars set up polls and ask their fans to help them make decisions. Users can then purchase votes and try to influence the influencers, casting votes on everything from what they'll eat and watch on TV to how they'll style their hair and achieve fitness goals. Outside of participating in polls, users can also make bids for more specific requests. While the app seems to suggest anyone can create and monetize polls, there's a vetting process -- with a waiting list -- you must first go through. Currently, this feature seems to only be open to a select few influencers. Any user, however, can create and vote on non-monetized polls for free.
Is It Any Good?
A social media app allowing users to pay for the power to influence the everyday decisions of internet personalities sounds like a perfect recipe for disaster. And while NewNew -- a platform that puts "Decide what people should do." right in its description -- certainly has the potential to be a total train wreck, it's actually a cool concept for the right audience. That latter point is critical, though, as the idea of ponying up five bucks to have a say in what topping some internet celeb puts on their pizza certainly isn't for everyone. But for the passionate fan craving a fresh way to connect with a favorite influencer, NewNew actually offers something, well, new. Some of the app's featured influencers even put their next projects up to a vote, giving fans a voice in their creative process. While these types of connections -- and the costly in-app purchases that make them possible -- are aimed at a very specific audience, it is an appealingly unique experience for that niche crowd.
NewNew's more mainstream, free side, however, feels like a separate, often seedier app. Anyone can create -- and vote on -- polls without investing a penny. This content may include harmless, fun categories involving cute animals and fast food comparisons. Of course, for every poll that pits a puppy and kitten against each other, there's several more asking you to vote on the the attractiveness of a woman's backside. At best, NewNew can feel like the future of social media. At worst, though, it's barely clearing the low bar set by so many other apps.
Talk to Your Kids About ...
Families can talk about NewNew's focus on voting about a person's next action. What are the fun parts of this premise, and what are the potential risks?
Talk about how polls make it different from similar social media apps. Does this participatory element make the app more fun or appealing? Does the voting help build a stronger connection between influencers and their fans?
Discuss the polls that involve rating a person's body. For the most part, is it women or men's bodies being rated? Why? What are the harms that come along with polling about attractiveness?
Talk about the use of the "N" word. Why is it that it's never OK for White people to say it?
- Devices: iPhone, iPod Touch, Mac
- Pricing structure: Free (in-app purchases: five votes for $4.99, 10 votes for $9.99, and up)
- Release date: September 15, 2020
- Category: Lifestyle
- Publisher: Suprize Inc.
- Version: 9.6
- Minimum software requirements: iOS 12.0 or later
- Last updated: August 10, 2021
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