Parents' Guide to Snapchat

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Common Sense Media Review

Chris Morris By Chris Morris , based on child development research. How do we rate?

age 16+

Send moments in photos, watch curated content; use wisely.

Parents Need to Know

Why Age 16+?

Any Positive Content?

Parent and Kid Reviews

age 13+

Based on 364 parent reviews

age 12+

Based on 555 kid reviews

Kids say the app serves as a fun communication tool but also poses significant risks due to inappropriate content, interactions with strangers, and potential exposure to bullying and predatory behaviors. Many users advocate for responsible use, highlighting the need for maturity and parental monitoring, while others strongly recommend against allowing younger children to access it due to safety concerns.

  • fun communication tool
  • significant risks
  • responsible use necessary
  • parental monitoring advised
  • inappropriate content
Summarized with AI

Privacy Rating Warning

  • Personal information is not sold or rented to third parties.
  • Personal information is shared for third-party marketing.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • User's information is used to track and target advertisements on other third-party websites or services.
  • Data profiles are created and used for personalised advertisements.

What's It About?

SNAPCHAT is a photo-messaging app that allows users to put a time limit on pictures, texts, or videos they send so the recipient can see the items for potentially only a few seconds before they disappear, although longer durations are an option. Users can add friends from their device's address book or enter specific usernames. To send a picture, you take a snapshot using the in-app camera, set a time limit, and select the recipients. Content can be altered with color and other effects using filters, different camera modes, and lenses, AR experiences that add 3D elements, objects, and other items. Kids can video-chat with up to 15 people using the app. A colored icon appears as a notification you've received a Snap; kids can also scroll through viewing options from creators and other users and submit a Snap to be featured in the app's Spotlight section. The Snap Map feature allows users to see their friends' location if they have it turned on. Snapchat's AI chatbot can be found in the chat section of the app and allows users to ask it any question they'd like, much like other generative AI services.

Is It Any Good?

Our review:
Parents say ( 364 ):
Kids say ( 555 ):

At one time it may have sounded like a great way to control images, videos, and texts shared with friends, but exchanges may not involve quite as much automatic security as kids expect. Snapchat still offers some: Kids can, for instance, set Snaps to expire 10 seconds after they're seen. But they also can choose to make messages available indefinitely, and much of the public content seems to be available to view repeatedly. Kids can also hide their location when sharing items by utilizing Ghost mode, but they can't disable the Snap Map feature once they've set it up.

A mix of popular content is showcased in the Spotlight section, including items that are trending due to sounds, topics, or the lenses that were used to make them. Those items are moderated before being posted. Users can combine Snaps with a Remix feature, play original multiplayer games within the app, and video-chat with up to 15 friends at once -- or block or mute individual friends' Stories. Content could end up being shared in a more public way than kids intended, if they aren't clear on the necessary privacy and other settings. Parents may also be concerned kids will use the app to exchange inappropriate content because, if it's set to expire quickly, there'll be no record of it. The app introduced controls in 2022 that give parents some visibility of their child's usage, including who their child has been corresponding with. Parents have to install the app on their phone or other device, though, and the process requires them to link their accounts by adding their child as a friend. Their child then still needs to accept an invitation to opt in to the Family Center functionality, and parents won't be able to see specific content their child has sent or received -- just the people their child is connected to and who they've sent messages, photos, or videos to in the last seven days. Some of the app's features may make kids feel pressured to spend a significant amount of time using it. Snapstreaks, for example, involve trading Snaps within 24 hours over a period of days and may prompt kids to remain tied to their phone. Charms, given to commemorate interactions and relationships, could also serve as an incentive to keep repeatedly sending messages. Rewards of $250 or more are also doled out for highly viewed videos that were submitted to challenges in the Spotlight section. As with any media-sharing tool, teens should be cautious and thoughtful about which images and other items they send using Snapchat -- and also keep in mind that, in actuality, most types of seemingly risk-free messaging likely aren't.

Talk to Your Kids About ...

  • Families can talk about the effects of sharing what are assumed to be private moments through apps like Snapchat. How can you be sure that these moments are truly private? What are some things you can do to make sure your photos or videos don't have any clues as to your location?

  • Families can discuss the long-term effects of using extensive photo and beauty filters, and whether or not there's a mental health impact in the form of anxiety, insecurity, and/or negative body image. Do you think these filters reinforce unrealistic beauty standards?

  • Parents also can remind kids that nothing, once it's posted to the internet, ever really goes away -- and it can come back to haunt them. How could a mistake or a bad decision online continually show up again and again?

  • For more of an understanding of how to help your kid navigate Snapchat and how to use the Family Center parental controls, check out our Parents' Ultimate Guide to Snapchat.

  • Read our suggestions to help you talk to your kids about using social media.

App Details

  • Devices : iPhone , iPod Touch , iPad , Android
  • Subjects : Arts : photography
  • Skills : Communication : multiple forms of expression , Tech Skills : digital creation , social media
  • Pricing structure : Free
  • Release date : September 26, 2011
  • Genre : Photo & Video
  • Publisher : Snap, Inc.
  • Version : 12.60.0.57
  • Minimum software requirements : iOS 12.4 or later; Android 5.0 and up
  • Last updated : October 9, 2025

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