A lot or a little?
The parents' guide to what's in this app.
What parents need to know
Parents need to know that The Price is Right HD is an electronic play-at-home version of the hit television game show. It's also loaded with blatant product placement and advertising. Products from companies such as Cedarshed Industries, Fancy Feast cat food and Dodge are shown in video segments, with the "Barker's Beauties" models showing them off. Essentially, players sit through commercials for real world products before making their guesses at pricing. The gameplay in the iPhone version of the app is identical.
Is it any good?
The Price is Right has always been a show about subtle advertising, but it's not something you have to pay to watch. Paying a few bucks for an app that then proceeds to bombard you with commercial placements is a bit extreme, though. While the game is well-paced and offers a variety of unlockable mini-pricing games and play modes, it's not entirely stable, sometimes crashing without warning (though this will likely be fixed in updates). Playing with a friend in multiplayer mode is more fun than playing by yourself.