Imagine: Fashion Designer - New York

Game review by
Erin Bell, Common Sense Media
Imagine: Fashion Designer - New York Game Poster Image
Popular with kids
Poor graphics hamper this look at the fashion industry.

Parents say

age 9+
Based on 4 reviews

Kids say

age 11+
Based on 12 reviews

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A lot or a little?

The parents' guide to what's in this game.

Positive Messages

Colleagues generally friendly and helpful. The worst you'll get if you do a poor job is a comment like "Her poor work was a disappointment." Models are only female, and represent various ethnicities, but share the same rail-thin body type.

Violence & Scariness

Mild lyrics in the game's soundtrack, such as the line "Suddenly I see / why the hell it means so much to me" in KT Tunstall's "Suddenly I See."


Since the game is about the fashion industry, there's an emphasis on looking good through trendy clothing, accessories, make-up, and hairstyling.

What parents need to know

Parents need to know that this game is part of a series of DS games produced by Ubisoft to help girls figure out what they want to be when they grow up. To an extent, the game presents the fashion industry through rose-tinted glasses, playing up the fact that everyone is happy and supportive, and playing down negative stereotypes like hyper-competitiveness, egos, and health issues with models. The all-female cast of models represent various ethnicities, but share the same rail-thin body type. Players can use the Nintendo DS's local WiFi capabilities to trade cards, garments, and photos with each other.

User Reviews

  • Parents say
  • Kids say
Adult Written byKatnewyork October 20, 2019


I had no idea until reading some comments here that the “Imagine “ games were intended to help direct young girls in their career path, but for me this game did... Continue reading
Written byAnonymous March 27, 2017

CSM Review Skimped On Quite a Few Details!

Some parents may not like the occasionally immodest clothes and crazy makeup (which I honestly didn't mind at all). But I was really surprised and a little... Continue reading
Kid, 11 years old May 11, 2011

pretty fashion edvist

i love it beacause it going to help on my prom
Kid, 9 years old April 14, 2011

It's perfect for kids i love it

I lolve it i don't care if it has bad language or anything it's suposed to be a fun game not to judge about its fine

What's it about?

Ubisoft's Imagine series is a collection of Nintendo DS games aimed at letting young girls and tweens explore professions like animal doctor, rock star and teacher. In IMAGINE: FASHION DESIGNER – NEW YORK, players experience what it's like to work at a bustling fashion agency in the Big Apple.

Players will get to see many different sides of the fashion industry as they juggle tasks like organizing photo shoots (snapping pictures of models as they pose), designing clothes (snipping and sewing with the stylus and choosing colors and patterns), supervising make-up sessions (using the stylus to apply nail polish, lipstick, eyeshadow and blush), styling hair by choosing different styles, dyes and streaks, and helping models strut their stuff on the catwalk by performing a set of pattern-matching mini-games. Players keep track of tasks and tips through a handy smartphone that also offers helpful tips about fashion do's and don'ts. In between tasks is a light storyline where you can interact with colleagues and pursue a budding romance with a handsome photographer named Mark.

Is it any good?

Imagine: Fashion Designer - New York could have benefitted from better graphics, since some of the outfits really don't look very good. Also, if players make a mistake (such as choosing the wrong hair color), they have to start the entire task over again which can get tiresome. On the other hand, the assignments are varied and fun, calling for players to meet different sets of criteria each time. For example, a photo shoot at the Japanese embassy calls for an Asian model in a kimono with red lipstick and eyeshadow, white blush, and no accessories. Overall, Imagine: Fashion Designer – New York is a fun, but not spectacular, peek into the industry.

Talk to your kids about ...

  • Families can talk about whether they would enjoy working in a fast-paced place like New York, or a less hectic and less exciting town. What were some of your favorite hairstyles and "looks" that you created for the game? Do you think the game fairly represents the fashion industry.

Game details

  • Platforms: Nintendo DS
  • Price: $29.99
  • Available online? Not available online
  • Developer: UbiSoft
  • Release date: October 7, 2008
  • Genre: Girl
  • ESRB rating: E for Mild Lyrics, Mild Suggestive Themes
  • Last updated: June 19, 2019

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