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Parents' Guide to

POM Wonderful Presents: The Greatest Movie Ever Sold

By S. Jhoanna Robledo, Common Sense Media Reviewer

age 13+

Funny, insightful docu reveals product placement tricks.

Movie PG-13 2011 88 minutes
POM Wonderful Presents: The Greatest Movie Ever Sold Poster Image

A Lot or a Little?

What you will—and won't—find in this movie.

Community Reviews

age 12+

Based on 2 parent reviews

age 12+

Funny, smart documentary

Very interesting look at consumerism in America. Funny and smart - it can bring up an interesting conversation with your pre-teen/teen about how and why we buy "things".
age 12+

well done

Fantastic concept, well presented and entertaining. A must watch as an eye opener for kids and adults alike. This was a great reminder of the times we live in. It provides kids with an understanding how movies are reliant on the product placement to even be viable and how much they actually pay to get there. Great conversation starter with good debate as the movie progressed.

Is It Any Good?

Our review:
Parents say (2 ):
Kids say (7 ):

A fascinating, whimsical whirlwind of a ride, The Greatest Movie Ever Sold nevertheless does serious business. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system. In one scene, Spurlock consults an analyst to see what his "brand personality" is. He's told that he's "mindful" and "playful," a description that fits not just Spurlock the filmmaker, but this movie.

It's discomfiting: Even as we watch everyone involved -- Spurlock, the advertisers, other directors -- discuss the inner workings of Hollywood, we're keenly aware that Spurlock is part of it as well. He is, after all, trying to get his documentary made. So as he drives home his point, he's selling a product, too. Then again, perhaps discomfort is just what we need when we discover that our entertainment is no longer simply that.

Movie Details

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