Every Witch Way TV Poster Image

Every Witch Way

Teens' spiteful social rivalry takes spark out of sitcom.

What parents need to know

Educational value

The show intends to entertain rather than to educate.

Positive messages

The show makes a sport of two teen girls' efforts to outdo each other with magic and with a boy's affections. While one sticks to the straight and narrow, the other manipulates and sabotages those around her, even her friends, and rarely pays the price for it. Better relationships do exist, and there are fleeting moments in which characters make positive choices against cheating or hurting others' feelings, but they don’t fill the spotlight as much as the girl-on-girl cattiness does.

Positive role models

Emma's a model of optimism, and even with Maddie's persistent cruelty, she doesn't lose sight of her goals. Maddie is an evil witch by two standards: she uses her magic for spite and her social status as a ticket to vengeful behavior. The show's cast is multicultural.

Violence & scariness
Not applicable
Sexy stuff

Teen girls flirt with boys and in some cases fight over them, but there's no physical connection.

Not applicable
Not applicable
Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that catty teen relationships and social rivalry take center stage in Every Witch Way. A social diva uses her popularity to influence others' actions, and the fact that she's a witch only adds fuel to the fire she unleashes on her enemies, and at times on her friends. Other teens are far nicer and have higher standards of behavior, but they're usually overrun by the more domineering popularity queen. Teen romance is more flirtatious than physical, but one girl in particular turns the act of attracting the attention of boys into all-out war. Minimal parental visibility seems to enable all of this behavior .

What's the story?

In EVERY WITCH WAY, Emma Alonso (Paola Andina) arrives at Iridium High School the new kid, having just moved to Miami with her father. But she soon discovers that finding her place in a new school won't be nearly as difficult as learning to control her newfound powers as a witch, especially when they bring her into direct competition with the school's spiteful popularity queen, Maddie (Paris Smith). As Emma and Maddie vie for magical prowess, they also face off over the affections of Daniel (Nick Merico), an upstanding star athlete who just happens to be Maddie's ex-boyfriend. With both Daniel and the rank of top witch on the line, can novice Emma upstage the more experienced Maddie?

Is it any good?


The best tween-geared sitcoms are those that master the delicate balance between the reality kids know and the hilarity they imagine would spice up their lives. Add magic to the mix, and there's a real recipe for devoted viewership. Every Witch Way tries to toe that line, but devotes too much time and energy to Maddie's superficiality and spite to be considered a likable choice for this impressionable age group. And since none of Maddie's actions ever land her in hot water she can't work a spell to escape, kids never see her learn a lesson.

The show also suffers from some subpar acting and a low-budget look and feel, and the absence of even a laugh track leaves it unusually flat for a tween sitcom. And without the bells and whistles kids tend to like in their entertainment, there's nothing to distract them from the excessive superficiality and pettiness that plague many of the central characters. The bottom line? There are plenty of choices for kids' sitcoms that entertain and send better messages about social graces and relationships than this one does. 

Families can talk about...

  • Families can talk about why this show portrays teen relationships like this. Do you think there's any truth to the kind of social rivalry Maddie and Emma display? Why does Maddie act like she does? What are some ways to deal with bullies like her?

  • Kids: Why is magic such a common plot point in movies and TV shows? How would it change your life if you had similar powers? How would you ensure you used it responsibly?

  • Who are your favorite TV heroes and heroines? What qualities do you admire in them? Is it always possible to learn something from what we watch on TV? Is that important?

TV details

Premiere date:January 1, 2014
Cast:Nick Merico, Paola Andina, Paris Smith
Topics:High school
TV rating:TV-G

This review of Every Witch Way was written by

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Teen, 16 years old Written bySodaDog January 9, 2014

They jumped the shark.

..and you thought this would be better than the Haunted Hathways! You're wrong. Every bad thing i see is decepted on this show. They didn't even try with the script; all they did was take the jokes from the internet and made it sound funny (which explains their "AwesomenessTV swag" lately). Come on Nick, LISTEN TO YOUR FANS FOR ONCE!
What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Kid, 11 years old August 16, 2014

Good for kids 8 and up, but the plot is just pathetic.

I'm a girl who's eleven years old, and does nothing but watch TV. The commercials weren't appealing. Waiting for Full House to come on, I watched an episode of Every Witch Way. It's a show about two girls who have special effect powers who fight over a guy with a unibrow. Well... that's what the commercials say. There's way too much flirting, and the plot is just a low-budget copy of Wizards of Waverly Place. The plot looks like it was fished out of the "ideas that were already used by Disney, but let's use it again to make a horrible show" garbage can. However, the good thing is that it's not all white people. The main character is a Latina, and the popular girl, who is white and very very very materialistic, has an African-American best friend, and a boyfriend who's Latino. Sadly, there is a stereotype of the "dumb blonde", because the materialistic popular girl has a blonde best friend who is not very smart. In conclusion, it's a good show for kids ages 8 and up, but I personally wouldn't bother watching it. PS: No wonder its initials are E.W.W.
What other families should know
Too much sex
Too much consumerism
Teen, 14 years old Written byxoxo.kaee July 13, 2014

Just disappointing

Ok, to start of I will say this is a good show, if you have nothing else to do but breathe! This show is in horrendous, The quality is horrible, and the actors act like they don't know how to act, and aren't they supposed to know how to do that! I also don't understand the point of the show! Witches, wizards, why the different names for your sex! NVM that, the show is also very cheesy, because of the things that happen on the show, the show is not up to date on the lingo, and the set, FAKE AND BAD CAMERAS! I would not recommend this show to anyone, especially young kids because a lot of bulling from popular girls. And the little kids won't understand Witchery. I watch this show at 3 am. Yes, just watch wizards of Waverly place