Fish Hooks TV Poster Image

Fish Hooks



Cute pet store antics have positive messages for kids.

What parents need to know

Educational value

The show has good take-away messages about believing in yourself, respecting others, and being a good friend.

Positive messages

Best friends Bea, Milo, and Oscar enjoy a strong bond and turn to each other when they need help. They always communicate their feelings and talk about problems that come up. The characters must overcome issues in school and with friends (jealousy, self-image, etc.) that will resonate with kids.

Positive role models

The main characters are good friends who are always willing to help each other out of a jam.

Violence & scariness

Some of the oversized animals in the pet store are a little scary for youngsters.

Sexy stuff

Some very tame flirting between tweens.

Not applicable
Not applicable
Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that there's little cause for concern in this entertaining cartoon. The characters' troubles are relatable to kids' life experiences, and their dependence on friends' help to navigate the social uncertainties at school and play have positive messages for kids. The show's animation style -- and the fact that it's told from the perspective of small freshwater fish -- means that some of the other animal characters are oversized and intimidating, which might frighten very young children.

What's the story?

FISH HOOKS is set in the colorful world of Bud's Pet Shop, where fish friends Bea (voiced by Chelsea Staub), Milo (Kyle Massey), and Oscar (Justin Roiland) are starting their first year at Freshwater High School. The trio soon discovers that tween life is fraught with uncertainty -- even when you're a fish -- so it's a good thing they can rely on each other to navigate the choppy waters. When they're not in school, the young adventurers enjoy donning land suits and exploring the rest of the pet store, but their encounters there are often even more unpredictable than their scholarly ones.

Is it any good?


This entertaining show touches on social interactions and personal struggles that pop up as kids get older, including solidifying your identity, striving for popularity, and wanting independence. Because the characters are fish rather than humans, it's easier for kids to enjoy the show's humorous take on issues like these and not feel like they're being forced to learn anything. The good news is that, without realizing it, they'll still pick up on the show's emphasis on friendship and respect and may feel more relaxed about tackling similar situations when they arise in real life.

Although the content is nothing to sweat for most ages, the show is best appreciated by kids who will relate most to the characters' experiences -- so, young tweens and up. Very young kids might also find the show's land-dwelling pet shop residents a little frightening, thanks to the series' photo-puppetry animation style.

Families can talk about...

  • Families can talk about friendship. Who are your good friends? What attributes do you like in them? How do they show they're good friends? What are your responsibilities as a friend?

  • Did you like the way this show is animated? Did it make it seem more or less realistic than "regular" animation? Why do you think some parts were exaggerated?

  • How do the characters' lives compare to yours? What do they do for fun? What are your favorite things to do when you play with your friends?

TV details

Premiere date:September 3, 2010
Cast:Chelsea Staub, Justin Roiland, Kyle Massey
Network:Disney Channel
Genre:Kids' Animation
Topics:Friendship, High school, Ocean creatures
TV rating:TV-G

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What parents and kids say

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Kid, 12 years old October 20, 2010


ugh...terrible and annoying. maybe its just me...idk but maybe younger kids would like this show. just another pathetic disney movie. if walt disney watched this show, he would roll over in his grave, and puke.
Kid, 11 years old January 1, 2011


What other families should know
Great messages
Parent of a 5 and 7 year old Written bycarrieabug September 26, 2010

Disney's version of Sponge Bob

Horrible! It seems to be Disney's version of Sponge Bob. In only two episodes I have seen Milo's bottom, an extremely scary cat chasing them, and inappropriate language like "screwed up". I'm very disappointed and don't intend for my kids to watch any more episodes.
What other families should know
Too much violence
Too much swearing