A Lot or a Little?
What you will—and won't—find in this TV show.
Women are treated a bit as "other," since the custom car world is a man's world. There's a strong message that a good-looking car makes a person more valuable. Younger viewers will wonder what a pimp is, and those who know what it is get the message that it's a good thing.
Bleeped-out words are obvious and copious.
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Products & Purchases
It goes without saying that the West Coast Custom's and GAS (Galpin Auto Sports) shops are getting lots of publicity here. "Thank you, MTV, for pimping my ride," is also heard as a result of the improvements. The car brand names and often the stereos, speakers, flat screen TVs, and DVD players are mentioned and shown.
Parents Need to Know
Parents need to know that despite its relatively mature content, this series targets kids and teens, many of whom aren't even old enough to get a driver's license. There are some definite role model issues here that you might want to discuss (the host actively makes fun of people's property). And there's also the issue of the expectations that the show raises -- implying that additions such as DVD players, high-end sound systems, flat screen TVs, speakers, 20-inch rims, and video game systems are necessary if you want a cool ride.
Is It Any Good?
The show focuses on the materialism that our car-centric culture has created. But it does so in an entertaining manner -- in no small way as a result of host Xzibit's keen sense of humor. Pimp My Ride doesn't attempt to be more than it is. It's a reality show about beautifying cars, and that is what it's all about here --California style. Overall, while it's not the worst offender in reality world, there are much better things your kids could be doing with their time.
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Our Editors Recommend
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