What Not to Wear TV Poster Image

What Not to Wear



Wisecracking fashionistas say everyone can look good.
Popular with kids

What parents need to know

Positive messages

The positive "anyone can be beautiful" message suffers from the show's sarcastic humor and the negativity implied in the title. That said, by the end, most participants seem very happy with their transformation and receive lots of love and support from Stacy, Clinton, and their family and friends.

Positive role models

The hosts can be sarcastic and critical, but they push the idea that anyone -- regardless of size, age, profession -- can look good. They never criticize someone's body or physical appearance beyond their clothing choices.

Not applicable

Occasional mild innuendo; references to breasts (as "the girls") in a fashion context.


Infrequent language ("damn," "hell").


Specific stores and product names are often mentioned and shown.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this show's core positive message (anyone can look great) can help mitigate the pressure to look like an airbrushed supermodel that young girls face daily. But during most of each episode, the subject experiences sarcasm and mild ridicule. The fashion experts can sound a bit mean sometimes when doling out fashion critiques, though they're also good at building up subjects' confidence by the end.

What's the story?

WHAT NOT TO WEAR has a simple, ultimately admirable message: No matter your shape, your size, or whatever physical liabilities or hang-ups you have, you can be beautiful. For dramatic effect, the show starts with an ambush. Friends and family of someone in need of fashion advice nominate her (or sometimes him) for a makeover. The subject is secretly filmed until -- surprise! -- fashion experts Stacy London and Clinton Kelly show up and announce they're giving her a $5,000 wardrobe and the benefit of their advice. In New York, the subject learns that said advice is wisecracking and mild ridicule, and a set of fashion rules. She's sent shopping and makes mistakes, prompting wisecracks from Stacy and Clinton, who eventually arrive on the scene to help her choose flattering clothes. After expert hairstyling by Nick Arrojo and a grooming and makeup lesson from Carmindy, the subject looks fantastic -- without plastic surgery, weight loss, or anything at all drastic.

Is it any good?


The beauty of What Not to Wear is that even though the subject is initially mocked, she learns that she doesn't have to change any part of her core self in order to pep up her image. And when the subject shows off her changed image to Stacy, Clinton, and her friends and family, she's as delighted as everyone else at her transformation.

Families can talk about...

  • Families can talk about the nature of beauty and whether we all need to look like models. What assets do the people who appear on this show have -- including their talents, personalities, and apparent character? Is that attractive? How do they react to change?

  • How do you think these people's "new looks" will affect their futures? Does it matter? Should it matter? What kinds of messages do makeover shows send in general? And why do you think most of the subjects are women? Do men have less pressure to change their public image?

TV details

Premiere date:January 18, 2003
Cast:Clinton Kelly, Stacy London
Genre:Reality TV
TV rating:TV-PG
Available on:Streaming

This review of What Not to Wear was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.


Our star rating assesses the media's overall quality.

Find out more

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

About Our Rating System

The age displayed for each title is the minimum one for which it's developmentally appropriate. We recently updated all of our reviews to show only this age, rather than the multi-color "slider." Get more information about our ratings.

Great handpicked alternatives

For kids who love fashion and reality

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Adult Written bycritiquethis February 10, 2010

Thumbs down

This show is just down right degrading to the people in need of fashion advice. The hosts use words like frightful, dreadful, ugly, makes me want to vomit, when referring to the women they have coming on the show. Does it make them feel good about themselves to bash someone else because he or she isn't like them! The show is ridiculous, thumbs down.
Teen, 13 years old Written by9001 January 1, 2010


There is occasionally a suggestive image of a topless woman holding her hands over her breasts, and then moving her hands off of them and butterflies flying out in the opening sequence.
What other families should know
Too much sex
Too much swearing
Kid, 9 years old July 1, 2010
Look,everyone. 1.they do NOT tell everyone the same thing 2. they DO say that you can wear something good and still keep your style. STOP HATING.
What other families should know
Great messages


Did our review help you make an informed decision about this product?