Website review by
Susan Yudt, Common Sense Media
AmericanGirl Website Poster Image
Parents recommendPopular with kids
Enjoy the cool games; hide the credit cards.

Parents say

age 5+
Based on 9 reviews

Kids say

age 7+
Based on 34 reviews

A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Friendly readers give helpful advice in the "Girls Speak Out" section; volunteering is encouraged. Also teaches an 8-year-old how to "treat her skin right."

Violence & Scariness
Sexy Stuff

The American Girl store, magazine, movies, and other products dominate.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that the American Girl brand extends far and wide -- beyond dolls and books into clothing, fragrance, and more. Much of the merch sold on the site is quite expensive, and some of it feeds into beauty industry hype, junior division. If parents ignore the store and skip to the activities, they'll find games and puzzles that are lively and educational, with kid-safe images and messages.

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User Reviews

  • Parents say
  • Kids say
Adult Written byBhadley24 May 11, 2019

Amazing customer service and beautiful crafted dolls that stand the test of time and can take a beating 5stars

Great investment a lot of the dolls were pleasant company so re sell was A + Just call a representative! I got the pleasure of talking to Mary didn’t catch her... Continue reading
Adult Written bymomtotwogirls January 24, 2019

Buyer Beware on Create Your Own

We typically love American Girl but question their business practices. We placed an order for a Create Your Own doll. They accepted our payment method in Novemb... Continue reading
Kid, 12 years old March 21, 2018

American Girl is Awesome!

American Girl dolls are amazing dolls that kids can learn through with their books. AG sends great, positive messages to tween girls.
Teen, 17 years old Written byRobloxLover101 October 13, 2017

I love the books

I love the books and the games. My favorite AG books are the My Journey with (Beforever character) books. My favorite doll is either Tenney Grant or Samantha Pa... Continue reading

What's it about?

Each historical character and contemporary "Girl of the Year" has her own page, complete with wallpaper, book excerpts, and more. "A Doll's Journey" takes users around the world, from Hawaii to Singapore, offering e-cards and fun facts about each location. Critter lovers will enjoy a special section dedicated to Coconut (arf!) and Licorice (mrow!). Some games are simple and require little reading, like "Snowboard Betty," in which users collect stars and avoid tree stumps as they zigzag down a mountain. Others, like "The Mystery of the True Heart," have complex instructions and involve critical thinking. An intricate musical score adds to the depth of detail in these games.

Is it any good?

American Girl encourages girls "to stand tall, reach high, and dream big." Not to mention "shop hard" -- four of the five main sections of AMERICANGIRL.COM are dedicated to pushing product. Fortunately, the "Fun for Girls" section -- a collection of beautifully illustrated games, puzzles, and other interactive features -- saves the site from being an endless marketing loop.

Talk to your kids about ...

  • Families can talk about the American Girl product empire. Can you enjoy the books and the site without buying the dolls or accessories? Families can also talk about the different historical characters. Who's your favorite character, and why?

Website details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: August 25, 2016

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