Website review by
Susan Yudt, Common Sense Media
AmericanGirl Website Poster Image
Parents recommendPopular with kids
Enjoy the cool games; hide the credit cards.

Parents say

age 5+
Based on 10 reviews

Kids say

age 8+
Based on 35 reviews

Did this review miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive, diverse representations in books, TV shows, and movies. Want to help us help them? Suggest a diversity update

A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Friendly readers give helpful advice in the "Girls Speak Out" section; volunteering is encouraged. Also teaches an 8-year-old how to "treat her skin right."

Violence & Scariness
Sexy Stuff

The American Girl store, magazine, movies, and other products dominate.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that the American Girl brand extends far and wide -- beyond dolls and books into clothing, fragrance, and more. Much of the merch sold on the site is quite expensive, and some of it feeds into beauty industry hype, junior division. If parents ignore the store and skip to the activities, they'll find games and puzzles that are lively and educational, with kid-safe images and messages.

User Reviews

  • Parents say
  • Kids say
Adult Written byEnuff June 11, 2021

Terrible Customer Service

Don’t expect any customer appreciation from this crew. I spent over $800 this year at this company but I couldn’t get a $10 concession from them. “So sorry.... Continue reading
Adult Written byJMcjap October 12, 2020

High price does not equal high quality

Biddy baby left eye stopped opening after 2 months and accessories in several packages (baby monitor and others) stopped working correctly after a month. Very... Continue reading
Teen, 13 years old Written byjackie43796 February 10, 2021

not good

i got the american girl doll and ever scince i got it my house has been making noices and also the windows keep opening and i was going to the mall with my mom... Continue reading
Kid, 12 years old March 21, 2018

American Girl is Awesome!

American Girl dolls are amazing dolls that kids can learn through with their books. AG sends great, positive messages to tween girls.

What's it about?

Each historical character and contemporary "Girl of the Year" has her own page, complete with wallpaper, book excerpts, and more. "A Doll's Journey" takes users around the world, from Hawaii to Singapore, offering e-cards and fun facts about each location. Critter lovers will enjoy a special section dedicated to Coconut (arf!) and Licorice (mrow!). Some games are simple and require little reading, like "Snowboard Betty," in which users collect stars and avoid tree stumps as they zigzag down a mountain. Others, like "The Mystery of the True Heart," have complex instructions and involve critical thinking. An intricate musical score adds to the depth of detail in these games.

Is it any good?

American Girl encourages girls "to stand tall, reach high, and dream big." Not to mention "shop hard" -- four of the five main sections of AMERICANGIRL.COM are dedicated to pushing product. Fortunately, the "Fun for Girls" section -- a collection of beautifully illustrated games, puzzles, and other interactive features -- saves the site from being an endless marketing loop.

Talk to your kids about ...

  • Families can talk about the American Girl product empire. Can you enjoy the books and the site without buying the dolls or accessories? Families can also talk about the different historical characters. Who's your favorite character, and why?

Website details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: August 25, 2016

Our editors recommend

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality and learning potential.

Learn how we rate