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Website review by
Susan Yudt, Common Sense Media
AmericanGirl Website Poster Image
Enjoy the cool games; hide the credit cards.
Parents recommendPopular with kids

Parents say

age 6+
Based on 8 reviews

Kids say

age 7+
Based on 34 reviews

A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Friendly readers give helpful advice in the "Girls Speak Out" section; volunteering is encouraged. Also teaches an 8-year-old how to "treat her skin right."

Violence & Scariness
Sexy Stuff

The American Girl store, magazine, movies, and other products dominate.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that the American Girl brand extends far and wide -- beyond dolls and books into clothing, fragrance, and more. Much of the merch sold on the site is quite expensive, and some of it feeds into beauty industry hype, junior division. If parents ignore the store and skip to the activities, they'll find games and puzzles that are lively and educational, with kid-safe images and messages.

User Reviews

  • Parents say
  • Kids say
Parent of a 5, 13, and 15 year old Written byNebraskagirls May 12, 2014


Marina (5), Jenna (13) and Yuki (15) own 18 American Girl dolls. I'm glad that they're the only dolls in my house.
Adult Written byCheeseOl June 25, 2014

My son

My son loves reading the American Girl Magazine and is a fan of the movies, books, and dolls. It's a really good choice for girls and boys too.
Kid, 9 years old October 28, 2014

So disappointing...

Remember: Never let a child under 3 on this website. I mean NEVER! 1. It's inappropriate. 2. It's trying to get your info in order to leave reviews. R... Continue reading
Kid, 12 years old March 21, 2015

A fun website but keep an eye on your kids

While this website is great fun but there is sometimes a link to the American girl store.So if you want to make sure that your kids aren't going to buy a m... Continue reading

What's it about?

Each historical character and contemporary "Girl of the Year" has her own page, complete with wallpaper, book excerpts, and more. "A Doll's Journey" takes users around the world, from Hawaii to Singapore, offering e-cards and fun facts about each location. Critter lovers will enjoy a special section dedicated to Coconut (arf!) and Licorice (mrow!). Some games are simple and require little reading, like "Snowboard Betty," in which users collect stars and avoid tree stumps as they zigzag down a mountain. Others, like "The Mystery of the True Heart," have complex instructions and involve critical thinking. An intricate musical score adds to the depth of detail in these games.

Is it any good?

American Girl encourages girls "to stand tall, reach high, and dream big." Not to mention "shop hard" -- four of the five main sections of AMERICANGIRL.COM are dedicated to pushing product. Fortunately, the "Fun for Girls" section -- a collection of beautifully illustrated games, puzzles, and other interactive features -- saves the site from being an endless marketing loop.

Talk to your kids about ...

  • Families can talk about the American Girl product empire. Can you enjoy the books and the site without buying the dolls or accessories? Families can also talk about the different historical characters. Who's your favorite character, and why?

Website details

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