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Parents' Guide to

AmericanGirl

By Susan Yudt, Common Sense Media Reviewer

age 7+

Enjoy the cool games; hide the credit cards.

Website http://www.americangirl.com
AmericanGirl Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

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age 5+

Based on 11 parent reviews

himay007
himay007 Parent of 6, 10 and 13-year-old
October 16, 2022
age 2+

Not American made.

Thought I was getting an AMERICAN doll not a made in China doll very disappointed. Not sure why there so expensive when target and Walmart China made dolls are 5 times cheaper.
Enuff
Enuff Adult
June 11, 2021
age 5+

Terrible Customer Service

Don’t expect any customer appreciation from this crew. I spent over $800 this year at this company but I couldn’t get a $10 concession from them. “So sorry. It is not our policy to extend that benefit to you.” Despite all the high minded blather that they infuse into their merchandising, their response to me was mechanical, rigid and cheap. I am finished with this company and their phony righteousness .
See all 11 parent reviews

Privacy Rating Warning

  • Unclear whether personal information is sold or rented to third parties.
  • Personal information is shared for third-party marketing.
  • Personalised advertising is displayed.
  • Unclear whether data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
  • Unclear whether this product creates and uses data profiles for personalised advertisements.
Learn more about our privacy ratings

What’s It About?

Each historical character and contemporary "Girl of the Year" has her own page, complete with wallpaper, book excerpts, and more. "A Doll's Journey" takes users around the world, from Hawaii to Singapore, offering e-cards and fun facts about each location. Critter lovers will enjoy a special section dedicated to Coconut (arf!) and Licorice (mrow!). Some games are simple and require little reading, like "Snowboard Betty," in which users collect stars and avoid tree stumps as they zigzag down a mountain. Others, like "The Mystery of the True Heart," have complex instructions and involve critical thinking. An intricate musical score adds to the depth of detail in these games.

Is It Any Good?

Our review:
Parents say (11 ):
Kids say (32 ):

American Girl encourages girls "to stand tall, reach high, and dream big." Not to mention "shop hard" -- four of the five main sections of AMERICANGIRL.COM are dedicated to pushing product. Fortunately, the "Fun for Girls" section -- a collection of beautifully illustrated games, puzzles, and other interactive features -- saves the site from being an endless marketing loop.

Talk to Your Kids About ...

  • Families can talk about the American Girl product empire. Can you enjoy the books and the site without buying the dolls or accessories? Families can also talk about the different historical characters. Who's your favorite character, and why?

Website Details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: November 4, 2015

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

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