Parents' Guide to


By Jacqueline Rupp, Common Sense Media Reviewer

age 7+

Girls can make fashion dreams come true -- for a price.

FashionPlaytes Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

age 8+

Based on 3 parent reviews

age 10+

Nana designs too

I am an artist and grandmother, not a fashion star. I absolutely loved creating clothes for my granddaughters. The prices compare favorably to most regular retail outlets. I had great fun and want to play on the site with my grands.
age 5+

Quality excellent, wait time poor, price fair, limited options ...

I think this is a lovely site for young girls (definitely pre-tween). My daughter and I enjoyed trying the different options (pretty much limited to a few styles, colors, and ribbon/crystal embellishments). For those girls ages 9 or so and up that are a bit more sophisticated in design, this site offers pretty fleeting joy (FYI: my daughter is 12). That said, the three items we ordered were of excellent quality and looked just like we prepared online. The price for quality is absolutely spot on. Look for coupons/sales. I have to admit that I found the color choices limiting (some times only 5-8 choices). We ordered May 2010. Finally, order took a good 2-3 weeks, HARD for a child who made a creation.

Is It Any Good?

Our review:
Parents say (3 ):
Kids say (4 ):

FASHIONPLAYTES shouldn't be seen as a site that is going to teach your daughter how to be the next Coco Chanel. Similar to other sites like Design-Girls, this site mainly focuses on custom embellishments, rather than actually creating pieces from scratch. That said, the designs offered for customization are very wearable and kid-friendly, meaning the investment in one of these outfits will get you some wearable art. FashionPlaytes does a good job of making the personalization process super easy, with a very appealing site full of fun colors and design elements. Beyond just designing and buying, girls can save their designs in their virtual closet and email them to someone -- say an indulgent aunt -- who can easily purchase the fashions with one click. Fun and user-friendly, this site should offer a fun activity to fashion-forward girls looking to exert a little more control over their wardrobe.

Online interaction: Users can email designs to friends and relatives. This function is designed so that the recipient can easily purchase the item for the sender.

Website Details

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