Website review by
Jacqueline Rupp, Common Sense Media
FashionPlaytes Website Poster Image
Girls can make fashion dreams come true -- for a price.

Parents say

age 8+
Based on 3 reviews

Kids say

age 7+
Based on 4 reviews

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A lot or a little?

The parents' guide to what's in this website.

Educational Value

FashionPlaytes wasn't created with educational intent, and we don't recommend it for learning.

Positive Messages

Fashions are tame and include skirts, hoodies,  T shirts and baby-doll tops. Real girls can be seen modeling the clothes and there is an emphasis on age-appropriate fashion. The site encourages creativity, but also encourages buying and focuses on appearance.

Violence & Scariness
Sexy Stuff

The site is designed as a retail store where girls can design custom clothing. However, watch out for the rising price of items as an outfit's base price doesn't include all of the custom touches that make the process so much fun. Each additional item carries its own cost and the site is set-up in a way to lead young designers through each optional feature.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this site lets girls play fashion designer and create their own clothing styles which they can then purchase. This site only focuses on girls clothing and offers a handful of base designs to start off with, like shirts, leggings, and skirts. Just watch out as the ticket prices for pieces tends to increase the more a user customizes, as each optional embellishment costs extra.

User Reviews

  • Parents say
  • Kids say
Adult Written byMENana December 7, 2011

Nana designs too

I am an artist and grandmother, not a fashion star. I absolutely loved creating clothes for my granddaughters. The prices compare favorably to most regular reta... Continue reading
Adult Written byitsybitsymonkeys August 4, 2010

Quality excellent, wait time poor, price fair, limited options ...

I think this is a lovely site for young girls (definitely pre-tween). My daughter and I enjoyed trying the different options (pretty much limited to a few styl... Continue reading
Kid, 12 years old May 3, 2014

Used to be fun

This place used to be fun, designing your own clothes and such... Then they removed that, and replaced it with the most boring cliche of all: a scene designer.... Continue reading
Kid, 12 years old November 11, 2013


FashionPlaytes definitely has a positive message about expressing yourself. Personally, I would never buy anything I created. Otherwise, this site is great!

What's it about?

In the Design Studio, kids choose an outfit and step through adding color and style elements. Designs can be saved or shared on social networking sites or by email. Model avatars that kids create in the Model Salon can wear their designs in the My Collection room. Certain activities earn Fashion Cents, which can buy features or decorations for My Collection. Fashion Bucks can be purchased with real dollars and can buy premium virtual items. Other users can be added as friends, but interaction is limited to just viewing their designs.

Is it any good?

FASHIONPLAYTES shouldn't be seen as a site that is going to teach your daughter how to be the next Coco Chanel. Similar to other sites like  Design-Girls, this site mainly focuses on custom embellishments, rather than actually creating pieces from scratch. That said, the designs offered for customization are very wearable and kid-friendly, meaning the investment in one of these outfits will get you some wearable art. FashionPlaytes does a good job of making the personalization process super easy, with a very appealing site full of fun colors and design elements. Beyond just designing and buying, girls can save their designs in their virtual closet and email them to someone -- say an indulgent aunt -- who can easily purchase the fashions with one click. Fun and user-friendly, this site should offer a fun activity to fashion-forward girls looking to exert a little more control over their wardrobe.

Online interaction: Users can email designs to friends and relatives. This function is designed so that the recipient can easily purchase the item for the sender.

Talk to your kids about ...

  • Families can talk about how fashion plays a role in expressing your identity. Do you think you make a statement my the clothes you wear? If so, what is that message? Do you think kids are often pressured into wearing styles to fit in with popular trends?

  • Do you need a website to be a fashion designer? Can you think of any ways you can design clothing or customize already made pieces, without having to use the Internet?

  • Families can talk about spending money on-line. Is it easy to rack up a big bill on-line because you aren't really aware of the spending unlike in a real world store? How do websites encourage you to spend more money?

Website details

Our editors recommend

For kids who love Fashion and friends

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