Innerstar University Website Poster Image

Innerstar University



Buy American Girl, play in safe, positive virtual world.
Parents recommendPopular with kids

What parents need to know

Educational value

Kids can learn about teamwork and sportsmanship in a cheerleading game and get basic math practice in a bake sale game. Girls also get tips on making homework fun, like pretending they're an actress and reading assignments aloud. Activities include background info on topics from ballroom dancing to the difference between user-submitted content and researched books. This fun site features an impressive focus on self-esteem and positivity.

Positive messages

For American Girl doll owners, the site stresses self-expression and having confidence. The site's pledge asks girls to "follow their dreams" and "always do their best" -- and reminds them that they "can make a difference." There is an emphasis on traditionally girly things, like clothes, decor, and cheerleading.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

American Girl is a big brand that can eat into parent's pocketbooks quickly. This site revolves around owning one of the dolls and accessing the site using a code that comes with the doll. AG recently released a new book series based on the site that features special online endings and free access to the site for 14 days. The site currency -- called Stars -- is earned by completing tasks, and girls can use Stars to buy clothes and room decorations.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that users must own an American Girl doll to access most areas of this upbeat virtual world. Once inside, the site's messages are positive and emphasize healthy self-esteem. Since girls communicate through prescripted messages, no personal information is shared and the space is a safe place for American Girl fans to play.

What's it about?

Girls can access INNERSTAR UNIVERSITY with a code from a new American Girl Doll. A few games are available for free without a code. Girls receive awards for completing activities, which include a body confidence-building dance game and a music performance game encouraging dedication. The virtual world features an impressive focus on self-esteem and positivity; game intros outline ways to boost girls' self confidence and support them trying new things. Girls can also express themselves by decorating their room and choosing new avatar outfits.

Is it any good?


Girls who purchase new My American Girl dolls or Innerstar University books receive a code to enroll in the INNERSTAR UNIVERSITY virtual world. The campus-like atmosphere includes a number of activities, such as playing lighthearted games, like one that lets girls try on different hairdos. Another activity, the Body Balance game, illustrates basic yoga moves and gives girls an encouraging, upbeat message when they finish playing. Awards and medals earned by playing the site's games are stored in an online yearbook. Girls also work to complete task-oriented projects that include exploring different sections of the site. To buy room decorations and outfits, users receive 1,000 Stars -- which are the site's currency -- when they enter.

There are several fun activities on the site, and thanks to the frequent positive messages for completing activities, Innerstar University aims to build girls' self-esteem. The only catch? Without an American Girl doll code to log in, class may let out quickly -- there isn't much to do.

Online interaction: Girls can invite friends to play certain games, friend other users, and send messages to each other through the site using pre-written messages.

Families can talk about...

  • Families can talk about staying safe online. Why is it safer to use pre-written expressions when sending messages to people you don't know?

  • What kind of conversations or words should you watch out for on websites where you can send messages without any restrictions?

  • has games and other activities to make learning fun. How can you make school, homework, and reading more fun?

Website details

Subjects:Math: addition, counting
Language & Reading: following directions, reading comprehension
Skills:Self-Direction: achieving goals, personal growth
Emotional Development: persevering, self-awareness
Genre:Virtual Worlds
Pricing structure:Free

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What parents and kids say

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Kid, 8 years old March 22, 2015


It is awesome!
What other families should know
Great messages
Kid, 9 years old October 18, 2010
ilove every thing there
What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Safety and privacy concerns
Kid, 10 years old November 25, 2010


I had bought a american doll BEFORE Innerstar University. My doll did not come with a code. Now I have to buy another exspensive doll to play! >:(
What other families should know
Too much consumerism


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