Dress-up doll fun with safe features for younger users.

What parents need to know

Positive messages

Users are encouraged to be creative in designing their room and clothing, but there's an underlying message around shopping and consumerism. Some designers use the site to practice creative writing. Users can find support for certain issues on the message boards.

Not applicable

Many of the dolls are dressed in fairly skimpy bras and panties. Some message board topics veer into mature territory, but users under 13 cannot access this content.


Language filters won't let you post blog entries and other items containing swear words; human moderators also review the site's community sections daily. However, some variations -- like "biiiitchhh" -- can slip through.


This site is oriented around fashion and shopping. Membership and most games are free. However, users can also purchase site currency -- called Stardollars -- for additional clothing or room decorations, and users are encouraged to buy and sell their own virtual designs. There's also a paid membership level that gives users additional options. Product logos (KMart, Elle magazine, Vons) and pop culture entities (like Twilight, Justin Beiber, Hannah Montana) are peppered throughout the site in blog posts and on certain pages.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that Stardoll is a fashion-oriented site with some protections in place for users who are under 13. They automatically receive a "Kid Safe" membership, which gives them access to doll-related games and features plus other members' profile albums. However, they can't write content on the site, access other users' written content, or communicate with other members. Users of all ages frequent this popular dress-up site, so kids and teens need to be extra careful about friending and chatting with people they meet on the site.

Is it any good?


STARDOLL -- formerly Paper Doll Heaven -- lets users create fashion-based dress-up dolls and play games. You can make your own doll or choose one based on a celebrity.The site's clubs -- message-board like forums -- range from tame fan clubs to some questionable content (for example, although many of the posts in a club about first kisses are innocent, some mention body parts and sex). However, the site's emphasis on self-expression through fashion and writing is a plus; and although Stardoll's subscription service ranges from $6.95 for one month to $4.95 a month for a year, there are plenty of dolls you can dress-up using the free registration option. (In fact, you don't need to register at all to access many of them.) Users can also blog and access some of the site's creative design tools for free. Kids and teens might eventually beg to be upgraded to a paid subscription -- but there's plenty to do on Stardoll without shelling out a penny.

Online interaction: Registered users can join fan clubs based on celebrities, animals, and other topics and can also friend other members and email, chat with them, and post on their guestbook. Users can buy and sell their own virtual designs. Most comments are supportive, but some users have complained about dishonesty between users.

Families can talk about...

  • Families can talk abot why a site would not allow users who are under 13 to chat with other users or post comments on someone's wall? How do you know if you should accept a friend request that you receive

  • from a stranger? What kind of comments or questions should you be

  • concerned about? What are some ways to stay safe online?

  • What's the difference between fashion and marketing? What are some sneaky ways advertisers are targeting users on this site?

Website details

Pricing structure:Free

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Kid, 12 years old January 26, 2011


skimpy clothes, membership. I thought it was slightly boring.
What other families should know
Too much sex
Too much consumerism
Parent of a 5, 7, and 15 year old Written byVerylovingmom August 7, 2013


My 7 year old daughter was looking up dress up sites one day and she came across stardoll , it had a photo of a doll avatar draped with makeup and jewelry what little girl wouldn't want to create there own little online person? My daughter signed up and got started right away she got free coins and headed right to the shop, there was many clothing that she wanted to buy but she couldn't because she wasn't a superstar , she begged me to get her a membership and I put my foot down she could buy cute stuff even if she wasn't one. Then after that she saw the chat sign she clicked and she couldn't access it because she was under 13 she got so sad so she made another account now this is where I started to pay more attention (because why would you have to be over 13?) I thought to myself she started chatting and after awhile it was a superstar only party my daughter joined she didn't know and since I guess you can tell people told her to get out (started cussing at her) and was just plan rude even worst when guys came on girls would crowd around them and people would brag how they had member ships I quickly deleted her account.
What other families should know
Too much sex
Too much swearing
Too much consumerism
Safety and privacy concerns
Kid, 12 years old March 27, 2011


So I used to be addicted to Stardoll. And now I never do it anymore. And lemme tell you why. Peer pressure is HUGE on it. Everyone is pessured to look like the 'Covergirl' and join certain 'clubs.' When I was on about 7 months ago, the three big clubs were FashionClub, AnimalLovers, and OriginalClub, (FC, AL, OC) And they all competed for Covergirl, the most members, everything. And there was a cheat to say bad words. It was something like ;andshy - that may not be totally correct but to say a swear word you'd go roc;andshyket and it would come out 'rocket.' (I picked a random word.) So people would curse all the time! A lot of the stuff was inappropriate, people would post pictures, give out emails, and even have online boyfriends. Overall, it's like middle school or high school- peer pressure and bad people. There's also bullying and hacking. I would not recommend this site. The only perk is dressing up the dolls is fun. But take it from someone who loved Stardoll- don't do it.
What other families should know
Too much swearing
Safety and privacy concerns


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