Common Sense Media says

Dress-up doll fun with safe features for younger users.





What parents need to know

Positive messages

Users are encouraged to be creative in designing their room and clothing, but there's an underlying message around shopping and consumerism. Some designers use the site to practice creative writing. Users can find support for certain issues on the message boards.

Not applicable

Many of the dolls are dressed in fairly skimpy bras and panties. Some message board topics veer into mature territory, but users under 13 cannot access this content.


Language filters won't let you post blog entries and other items containing swear words; human moderators also review the site's community sections daily. However, some variations -- like "biiiitchhh" -- can slip through.


This site is oriented around fashion and shopping. Membership and most games are free. However, users can also purchase site currency -- called Stardollars -- for additional clothing or room decorations, and users are encouraged to buy and sell their own virtual designs. There's also a paid membership level that gives users additional options. Product logos (KMart, Elle magazine, Vons) and pop culture entities (like Twilight, Justin Beiber, Hannah Montana) are peppered throughout the site in blog posts and on certain pages.

Drinking, drugs, & smoking
Not applicable
Privacy & safety

Comments and blog posts are public, although they appear under your username. It's easy to make friends with others on the site and exchange private messages, though users under 13 have restricted access and posting abilities.

Parents Need to Know

Parents need to know that Stardoll is a fashion-oriented site with some protections in place for users who are under 13. They automatically receive a "Kid Safe" membership, which gives them access to doll-related games and features plus other members' profile albums. However, they can't write content on the site, access other users' written content, or communicate with other members. Users of all ages frequent this popular dress-up site, so kids and teens need to be extra careful about friending and chatting with people they meet on the site.

Parents say

Kids say

Is it any good?


STARDOLL -- formerly Paper Doll Heaven -- lets users create fashion-based dress-up dolls and play games. You can make your own doll or choose one based on a celebrity.The site's clubs -- message-board like forums -- range from tame fan clubs to some questionable content (for example, although many of the posts in a club about first kisses are innocent, some mention body parts and sex). However, the site's emphasis on self-expression through fashion and writing is a plus; and although Stardoll's subscription service ranges from $6.95 for one month to $4.95 a month for a year, there are plenty of dolls you can dress-up using the free registration option. (In fact, you don't need to register at all to access many of them.) Users can also blog and access some of the site's creative design tools for free. Kids and teens might eventually beg to be upgraded to a paid subscription -- but there's plenty to do on Stardoll without shelling out a penny.

Online interaction: Registered users can join fan clubs based on celebrities, animals, and other topics and can also friend other members and email, chat with them, and post on their guestbook. Users can buy and sell their own virtual designs. Most comments are supportive, but some users have complained about dishonesty between users.

Families can talk about...

  • Families can talk abot why a site would not allow users who are under 13 to chat with other users or post comments on someone's wall? How do you know if you should accept a friend request that you receive

  • from a stranger? What kind of comments or questions should you be

  • concerned about? What are some ways to stay safe online?

  • What's the difference between fashion and marketing? What are some sneaky ways advertisers are targeting users on this site?

Website details

Pricing structure:Free

This review of Stardoll was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

Find out more


Our star rating assesses the media's overall quality.

Find out more

Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

Find out more

About our buy links

When you use our links to make a purchase, Common Sense Media earns a small affiliate fee from Amazon or iTunes. As a nonprofit organization, these funds help us continue providing independent, ad-free services for educators, families, and kids while the price you pay remains the same. Thank you for your support.
Read more

See more about how we rate and review.

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Kid, 12 years old March 27, 2011


So I used to be addicted to Stardoll. And now I never do it anymore. And lemme tell you why. Peer pressure is HUGE on it. Everyone is pessured to look like the 'Covergirl' and join certain 'clubs.' When I was on about 7 months ago, the three big clubs were FashionClub, AnimalLovers, and OriginalClub, (FC, AL, OC) And they all competed for Covergirl, the most members, everything. And there was a cheat to say bad words. It was something like ;andshy - that may not be totally correct but to say a swear word you'd go roc;andshyket and it would come out 'rocket.' (I picked a random word.) So people would curse all the time! A lot of the stuff was inappropriate, people would post pictures, give out emails, and even have online boyfriends. Overall, it's like middle school or high school- peer pressure and bad people. There's also bullying and hacking. I would not recommend this site. The only perk is dressing up the dolls is fun. But take it from someone who loved Stardoll- don't do it.
What other families should know
Too much swearing
Safety and privacy concerns
Kid, 10 years old November 7, 2010


i luv this it is shake it up u know disney channel its awesome i luv it
What other families should know
Great messages
Teen, 13 years old Written bygigla101 March 31, 2011

Stardoll Rocks!

I love Stardoll, as do 100 Million other people all over the world. In fact, my profile picture on Common Sense is my Stardoll! Stardoll gives girls (and guys) a chance to express themselves through fashion and designs. I think sometimes parents over-think websites like this. Stardoll is a positive place with many fun things to do.
What other families should know
Great messages


Did our review help you make an informed decision about this product?


What are the different ways that you access Common Sense Media ratings and information? (Check all that apply)

Essential Apps Guide