Website review by
Erin Brereton, Common Sense Media
Stardoll Website Poster Image
Dress-up doll fun with safe features for younger users.

Parents say

age 13+
Based on 38 reviews

Kids say

age 11+
Based on 117 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Users are encouraged to be creative in designing their room and clothing, but there's an underlying message around shopping and consumerism. Some designers use the site to practice creative writing. Users can find support for certain issues on the message boards.


Many of the dolls are dressed in fairly skimpy bras and panties. Some message board topics veer into mature territory, but users under 13 cannot access this content.


Language filters won't let you post blog entries and other items containing swear words; human moderators also review the site's community sections daily. However, some variations -- like "biiiitchhh" -- can slip through.


This site is oriented around fashion and shopping. Membership and most games are free. However, users can also purchase site currency -- called Stardollars -- for additional clothing or room decorations, and users are encouraged to buy and sell their own virtual designs. There's also a paid membership level that gives users additional options. Product logos (KMart, Elle magazine, Vons) and pop culture entities (like Twilight, Justin Beiber, Hannah Montana) are peppered throughout the site in blog posts and on certain pages.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Stardoll is a fashion-oriented site with some protections in place for users who are under 13. They automatically receive a "Kid Safe" membership, which gives them access to doll-related games and features plus other members' profile albums. However, they can't write content on the site, access other users' written content, or communicate with other members. Users of all ages frequent this popular dress-up site, so kids and teens need to be extra careful about friending and chatting with people they meet on the site.

User Reviews

  • Parents say
  • Kids say
Adult Written byrys April 10, 2011

If sex, money and greed is something you want your kids to learn, this site is perfect for them.

Okay, good things first. Kids love dressup dolls, and this site has lots of them.

It also has plenty of free flash games - that don't really have any educ... Continue reading
Adult Written byabatonfan July 10, 2013

Safe game if you stay far from the rest of the community

I have been playing for roughly a year and feel that parents will need to moderate their children if they want to perform any of the social actions on Stardoll,... Continue reading
Kid, 12 years old March 27, 2011


So I used to be addicted to Stardoll. And now I never do it anymore. And lemme tell you why. Peer pressure is HUGE on it. Everyone is pessured to look like the... Continue reading
Kid, 10 years old October 24, 2010

Stardoll is alright

Honestly even I play stardoll. The clothes can be skimpy and revealing, but it can be fun. Memberships, memberships, memberships. It's a wow problem. I mea... Continue reading

Is it any good?

STARDOLL -- formerly Paper Doll Heaven -- lets users create fashion-based dress-up dolls and play games. You can make your own doll or choose one based on a celebrity.The site's clubs -- message-board like forums -- range from tame fan clubs to some questionable content (for example, although many of the posts in a club about first kisses are innocent, some mention body parts and sex). However, the site's emphasis on self-expression through fashion and writing is a plus; and although Stardoll's subscription service ranges from $6.95 for one month to $4.95 a month for a year, there are plenty of dolls you can dress-up using the free registration option. (In fact, you don't need to register at all to access many of them.) Users can also blog and access some of the site's creative design tools for free. Kids and teens might eventually beg to be upgraded to a paid subscription -- but there's plenty to do on Stardoll without shelling out a penny.

Online interaction: Registered users can join fan clubs based on celebrities, animals, and other topics and can also friend other members and email, chat with them, and post on their guestbook. Users can buy and sell their own virtual designs. Most comments are supportive, but some users have complained about dishonesty between users.

Talk to your kids about ...

  • Families can talk abot why a site would not allow users who are under 13 to chat with other users or post comments on someone's wall? How do you know if you should accept a friend request that you receive

  • from a stranger? What kind of comments or questions should you be

  • concerned about? What are some ways to stay safe online?

  • What's the difference between fashion and marketing? What are some sneaky ways advertisers are targeting users on this site?

Website details

  • Genre: Fashion/Beauty
  • Pricing structure: Free
  • Last updated: November 11, 2020

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